Marketing Blogger

  Source: pexels.com Are you one of the climate warriors wondering what are humans doing to protect the climate & earth? Do you feel majority of the companies are green washing campaigns, just to look eco-friendly when really they are not taking any substantial actions?  Do you think about, what you can do as a consumer to make a difference and actually make an impact? If you want to make a positive impact and contribute towards the UN Sustainable Development Goals  then do check out the five companies listed below. These companies do not make any fake claims or promises but they plant trees based on your digital actions taken on their digital platforms/products. Do check them out to see how companies around the world are trying to tackle climate change with innovative products and ideas. 1. Ecosia Ecosia is a social business, established in 2009. It is an alternate search engine platform which you can also install as your browser. When you use this search engine for your online se

  Source:  Photo by   Lum3n   from   Pexels Brands all over the world are trying the best to cut the digital noise and reach their customers. With all the strategies like PPC, SEO, Re-marketing, Re-targeting applied and if you are not able to get to your audience, time to make use of the traditional marketing technique of direct mail. As stated by S endoso  in their blog article on how 2020 has been the year of moving to full time remote, working from home, virtual online events & Zoom meetings. These constant daily online activities has resulted into creating an audience, who have reached digital exhaustion and are trying to reduce their time spent on online devices. Brands have been more open to embrace the use of both online and offline marketing strategies to capture attention of new customers, keep existing customer engaged and informed and continue to build their community. In the section below I share my top 10 tips for marketing teams who are planning their next direct mail