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Showing posts from February, 2022

The 5 sustainable brands you should support

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  Photo by  Lerkrat Tangsri  from  Pexels Looking to partner with companies to support your sustainability goals? Want to know of businesses which are actually taking real actions to tackle climate change? Look no further, as this blog will help you answer all those questions.  You can be looking for any of the below: Monthly subscription to offset your carbon footprints Looking to contributing towards eco projects Finding an innovative product packaging solution Transform your coffee and cocoa supply chain to make it more ethical Looking to get your cosmetics from an ethical supplier Eco-friendly  drinkware for your brand This blog covers the inspirational stories behind how these brands became a reality, what motivates them, what their missions and aims are and more importantly how they are making a real difference to our planet. 1. Ecologi This brand was created by three friends in Bristol, UK. Elliot Coad, Alex Price and Lucy Jack. Built by a passionate team of people with immense

3 Email Marketing Trends For 2022

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                                                     Photo by  Maksim Goncharenok  from  Pexels   Wondering what steps you need to take to increase your email open rates in 2022? Are you a small business trying to experiment and deliver brilliant email campaigns, if that's you then this blog has something to offer. Still wondering if you should invest or look to up your email marketing game?  According to tavanoteam , around 89% of marketers use email marketing as one of their lead generation techniques. Even though the digital marketing landscape sees a constant change in terms of new platforms like Tik Tok, Instagram disrupting the trends and different content formats gaining popularity, email marketing has been the most effective channel for ecommerce marketers, as mentioned by Bernard Meyer, Director of Content at Omnisend .  If marketers are worried about the ROI on email marketing, we have good news as per Hubspot for every $1 spent, email marketing generates $42 for your bu