Marketing Blogger

  Photo Source: Pexels What is user generated content? Any type of content which is created by your end-user, customer, client, employees, suppliers or community can be classed as user generated content (UGC). This can be a video, image, photo, gif, screenshot, handwritten note, live stream, comment, forums, referrals or a blog. This is an unpaid form of content created for your brand and it is shared across social networks. Your customers, fans & community just want to share with the world about how amazing your product or service is. User generated content is equivalent to our word-of-mouth marketing in the real world. Why is it important to have a UGC strategy for your brand Twitter channel? As per this Hootsuite blog  user generated content have a crucial role to play in all stages of the user's buying journey. Right from awareness, consideration and to decision stage. A single piece of UGC content which captures your brand, value, ethos and shows your product/service in gr

  Source: Pexels Looking for ways to maximise leads coming in from your landing pages? Are you thinking of strategies to ramp up the number of enquiries or downloads you achieve from your landing pages?  Or are you just looking to re-design and optimise your landing pages, to help improve it's overall performance? This blog will help you learn some winning strategies to do just that and more. We will look into examples from five companies who have experimented with their landing page and have tried new things. If you need tips on eBook landing pages specifically, then we have a blog specially dedicated to that too. Click  here  to read the full blog. We will be analysing each of the landing page and break it down into the url structure, images used on the page, features and the form layout. 1. Moosend Url : https://moosend.com/resource/5-free-christmas-templates/ The url structure of this landing page is simple and self explanatory. It shows us that this page is within the resource