How do brands listen to their community on Twitter?
Source: Pexels We all know and understand the importance of social listening on social media. There are numerous blog posts, videos, articles, listicles written on this topic and they include stats from various reports on why this area is crucial for brand marketing success. In this blog I am not going to repeat those figures, stats or any definitions on social listening. But what this blog will cover is to provide you real life examples from brands who excel at social listening on Twitter and how they make most of this channel to interact, listen and ask questions to their community. While we all agree and know the importance of responding to social mentions, keeping a track of brand mentions to track share of voice and brand sentiment, but in this digital data rich age it is important to drill a bit deeper and apply strategies and tactics which take you one step further and elevate your social listening program. So let's dive into tactics & strategies you can use on your br