Marketing Blogger

Source: Pexels Inclusion & diversity is a topic which usually gets mentioned, talked about and included in campaigns a lot these days. Companies use the terms like we are “inclusive” – come work for our company. You will see brands shouting from rooftops that- we have a very “diverse” range of workforce, come join the team! But how many of us believe these claims of diversity & inclusion, or how many of us can see through this false inclusion focussed marketing campaigns? I am sure many of us wonder at the authenticity of these campaigns and brands. Did you know according to a recent McKinsey Study, 51% of employees leaving the workplace are doing so because they don’t feel a sense of belonging? Companies which are making an impact and bringing about real changes put in a lot of work which can include investing in research, focus groups, identifying and talking to various stakeholders; before promoting and advertising about inclusion and diversity. While you or your company mi

                                                                         Source: Pexels The world of email marketing keeps evolving and growing. Everyday there is some new tool, technique or tactic being used to help reach your community, improve open rates, increase click-through rates, improve user experience or get more sign-ups or downloads. Email marketers are constantly on the look out for strategies to help their brand emails stand out from the crowd. Email is a channel which is used to promote products, services, ideas, thought leaderships, invites to events, webinars, changes to processes, offers & promotions and much more.  "Did you know email marketing revenue is estimated to reach 14 billion by end of 2025 ? "   The main objective of email marketing is to keep readers or your subscriber base informed, educated and inspired about your brand. Email marketing is that estate in the digital landscape which only you and your subscriber share. This is the reason why