The world of email marketing keeps evolving and growing. Everyday there is some new tool, technique or tactic being used to help reach your community, improve open rates, increase click-through rates, improve user experience or get more sign-ups or downloads. Email marketers are constantly on the look out for strategies to help their brand emails stand out from the crowd. Email is a channel which is used to promote products, services, ideas, thought leaderships, invites to events, webinars, changes to processes, offers & promotions and much more.
"Did you know email marketing revenue is estimated to reach 14 billion by end of 2025? "
The main objective of email marketing is to keep readers or your subscriber base informed, educated and inspired about your brand. Email marketing is that estate in the digital landscape which only you and your subscriber share. This is the reason why email marketers try to make the best use of personalisation on this channel.
Now it's all good to have targets like to increase open rates, click-through rates or get more engaged subscribers. But how do you constantly keep yourself and your teams on-top of the email marketing game. To top up the challenge, do you also find it difficult sometimes to come up with content or design ideas for your next email marketing campaign? Or wonder how your competitors or other brands are designing their emails? You want to understand what layout works or does not work for your audience?
You might want some inspiration which helps you get started on your journey to creating an awesome email or newsletter.
To answer all the above questions, and more the three tools mentioned in this blog will solve your email marketing challenges. They will not only provide you with latest trends but also give you a good idea about what's new and trending in the email marketing world.
Right from testing your subject line, content and design of your email, this blog will help you in all those 3 key aspects and more. I have also included screenshots to show you how exactly you can use these tools to get the most out of them.
This website is the best place to collect ideas and inspiration for your next email marketing campaign. Be it design, copy, layout or subject line. This tool has something for all. This platform consists of over 9000+ email designs from the world's leading brands. Using this website you can get inspiration and ideas on how to avoid any common email errors and also make sure you are adhering to all the latest email design guidelines.
As seen in the screenshot below you can see the entire design of the email with the content, design and subject line of the email.
Although you can use this website for free, there is paid version as well to make use of some of the additional features like unlimited access to all the emails, collaborating with your team to review emails, uploading emails to private library, use of chrome extension and a few others.
The best way I would describe this website would be:
"Best kept secret in the world of email marketing or even better the go to Pinterest of Email Marketing "
This is a must save tool for all email marketers. This website provides you real life examples of emails from great companies all over the world like Trello, Basecamp, Zendesk etc. It is created by a company named,
Front who's mission is to make work happier.
Step 1: You enter the topic you need inspiration on or you can pick a tag. As you can see on the screenshot below it gives you an option of choosing from tags like "welcome", "invitation", "thank you" and many more.
Step 2: I have chosen the tag "thank you" and it shows me examples of emails from top brands.
Step 3: To view the entire email click on a specific email template and it maximises to display all the content as show in screenshot below.
If you find this tool useful and feel like you have created email templates which could benefit the community, you can get your email template added to this website too. To send you email templaes, email: goodcopy@frontapp.com
Ever wondered what if you could find a way to see if your subject line works?
The answer to this question is simple and is provided by Omnisend. Omnisend are an easy-to-use platform for emails, SMS and automation for e-commerce brands. This platform is used by over 70,000 brands in the world.
And you might think why is subject line, that important? Or why you should be using a tool to check your subject line?
I demoed this tool to see exactly how this tool analyses a subject line.
Step 1: I entered the subject line in the text box and clicked on "Test now"
Step 2: It immediately gives a score for your subject line. In the example shown below, I have got a score of 92% for the Subject Line: Sarah, have you seen this?
Step 3: It does not just stop with the score, it shows you if your subject line has the appropriate length, word count, scannability and shows the preview of your subject line on laptop & mobile.
Step 4: The great features don't just stop there, it then also gives you subject line recommendations for various occasions along with the scores.
This tool is a must use if you want to perfect the art of writing converting subject lines.
Here's hoping you continue creating and delivering great emails to your subscribers.
If you use a specific tool or technique to grow your subscriber list, or reach your audiences via emails then let me know in the comments below.
Comments
Post a Comment