Top 5 tools to elevate your video marketing strategy
Videos are the rage! Don't believe me, the stats below will prove the point.
- Adults are spending 80 minutes a day watching video content as per this Sprout Social blog.
- As per the GrowthTribe blog there has been an increased interest in video marketing and 86% of businesses have included in their marketing plan.
- The world watches billion hours of YouTube videos per day
As more and more consumers are viewing videos and enjoy consuming content in video format, brands across all sectors realise the importance of creating more video content for their audience to help reach new audience and attract their attention.
Be that a small intro video about your company, customer testimonial videos, product led video to capture audience or Tik-Tok style version of a "how-to-guide". Influencers and brands are trying their best to capture audience attention by converting long form blogs, podcasts, reports into 5 secs styled video content which leaves it's viewers wanting for me. In order to get viewers to either subscribe, buy, download, listen to or complete any action which is termed as conversion for the brand.
With competitions fierce and everyone making use of similar tools, styles and layout to create video content. How do you get your videos to stand-out from the crowd and scale your video creation process? Do not worry because help is at hand in this blog! Here you will get to know some amazing & free tools to help you create, edit and manage your videos and achieve your video marketing strategy targets.
Biteable
Click on the link below to visit their:
The best thing I like about their website is they have split video creation for individual roles like marketing, sales & operations. They have even included categories like celebration video, thank you video, promo video and much more. This platform also provides you with option of AI assisted video creation.
It does not end there, this platform also gives users a great repository of templates which they can use to create stylised and personalised videos
Vyond
This tool is a cloud based animated video creation platform. It helps organisations of all sizes to create fun, interactive and creative animated videos to drive business results, engage & educate internal audiences and to convey their messages effectively.
They have also recently launched Vyong Go, which is the industry's first AI-powered video and script creator. Making the entire video creation process take secs to create and few minutes to edit, this helps reduce the video creation time, simplifies the process and takes out the barriers to launch products or communicate business critical messages timely.
Click on the link below to visit their website:
65% of Fortune 500 companies use this platform to create animated videos for their brands to reach both external and internal audiences.
clideo
This is a must use platform for all video creators. It is a free platform where you can edit your videos, files, images, GIF's all in one place.
Think about the scenario where you have filmed your favourite Podcast video and cannot wait to launch it to your subscribers and you can see the long list of post production activities you need to do prior to the launch of that Podcast episode to make sure it looks & sounds great! (Feeling of creating another list to avoid the original list!)
That's where clideo comes into action and can help make your life easy. You can cut, crop, compress. merge, resize and add sub titles to your videos and get it all ready for the launch.
Click on the link below to visit their website:
This platform has over 5.1M+ monthly users and 167M+ videos have been created using this tool.
StoryXpress
You can also integrate your video marketing strategies and create seamless business process flows by integrating this tool with applications like Slack, Salesforce, HubSpot, Zapier and many more.
Brands like LG, Revlon and Best Buy trust this platform for their video marketing needs.
Vidyard
This is an online video platform which allows businesses to capture attention, attract more leads, convert more leads and delight customers.
This tool helps individuals to create, edit and share highly personalised videos with their prospects, leads, customers and teams.
Click on the link below to visit their website:
This tool helps you create highly personalised sales videos which helps you stand out when you email your prospects or leads. It helps give your email address a face and helps your brand be more relatable to the receiver. It also makes it super easy to share reports, whitepapers, ebooks or demo videos. Helping you save time and helps your customer watch the video at their own convenience
This tool is a must use if you want to shorten your sales cycle and if your customer base is spread across the globe in various different time zones.(No more scheduling demo calls at 3 am!)
Hope you have found this blog useful and it has given you tips & ideas to elevate your video marketing strategy. If you have a tool, application or website you currently use and it works for you, please do share it in the comments below because sharing is caring. :)
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