Campaign Shout-Out - Weetabix + Beanz
Source: Photo by Kindel Media from Pexels Wonder how Weetabix achieved to win the Marketing Week Campaign of the Year 2021, get referenced in the House of Commons and shows like Good Morning Britain? It was all the work of a brilliant creative team and one organic tweet which sparked the debate of the year. And you might think, surely it can't be that simple? If you are on a hunt for some inspiration for your marketing campaigns in 2022 or want to learn about the tactics Weetabix used for their campaign then read this post. This blog post discusses how Weetabix and Frank PR achieved the great surge of conversations and reactions from it's community and other brands on social media. Campaign Name Beans on Bix Source: Weetabix Twitter Campaign Idea Main objective of this campaign was to increase brand engagement and showcase product versatility of Weetabix. For those of you who might not be aware of Weetabix, it is whole-grain breakfast cereal in the UK. This Twitter pos