Marketing Blogger

  Source: Photo by Pixabay There has been a surge in "Inclusive Marketing" campaigns in the last few years. Companies are seen launching campaigns with an inclusive theme for their staff, audiences and community. While many of these campaigns are worth the spotlight and praise, quite a few of these campaigns might just be another example of not really being about "Inclusion & Diversity" but more about increasing followers, brand awareness and retaining customers. One such campaign which I thought deserves the spotlight was a campaign by Starling Bank. #MakeMoneyEqual campaign  which was launched in 2017. It tackles the issue of how women & men are spoken to differently in media on financial matters. Read the full blog post here . This blog post covers one such campaign launched recently by Celebrity Cruises. We will cover the below topics in this blog: About the company About the campaign Feedback on the campaign About the company Celebrity Cruises is a cru

  Source: Pexels Are you trying to improve your website user experience(UX) to get more traffic, rank higher on search engines, generate more revenue or delight your customers? All business owners and brands want their website to be able to speak to their target audience in a language which the audience understands and is simple. Brands also look to attract new visitors to their websites, retain & want users to keep coming back to their website to buy their product/services over their competitors. If you are new to the world of user experience (UX) or want to find out more, Webexcept define UX as a process of designing your website/product which is easy to use & understand.  They also outline 7 key steps to consider when building your website/product if you want to get the UX right. Try answering the below 7 questions if you are trying to build a website or digital product which is built for users. Valuable- Is your website/product providing value to the audience?  Usable- Is y