Marketing Blogger

  Photo Source Videos are the rage! Don't believe me, the stats below will prove the point. Adults are spending 80 minutes a day watching video content as per this Sprout Social blog . As per the GrowthTribe blog  there has been an increased interest in video marketing and 86% of businesses have included in their marketing plan. The world watches billion hours of YouTube videos per day As more and more consumers are viewing videos and enjoy consuming content in video format, brands across all sectors realise the importance of creating more video content for their audience to help reach new audience and attract their attention. Be that a small intro video about your company, customer testimonial videos, product led video to capture audience or Tik-Tok style version of a "how-to-guide". Influencers and brands are trying their best to capture audience attention by converting long form blogs, podcasts, reports into 5 secs styled video content which leaves it's viewers w

  Source: Pexels We all know and understand the importance of social listening on social media. There are numerous blog posts, videos, articles, listicles written on this topic and they include stats from various reports on why this area is crucial for brand marketing success. In this blog I am not going to repeat those figures, stats or any definitions on social listening. But what this blog will cover is to provide you real life examples from brands who excel at social listening on Twitter and how they make most of this channel to interact, listen and ask questions to their community. While we all agree and know the importance of responding to social mentions, keeping a track of brand mentions to track share of voice and brand sentiment, but in this digital data rich age it is important to drill a bit deeper and apply strategies and tactics which take you one step further and elevate your social listening program. So let's dive into tactics & strategies you can use on your br

  Photo Source: Pexels What is user generated content? Any type of content which is created by your end-user, customer, client, employees, suppliers or community can be classed as user generated content (UGC). This can be a video, image, photo, gif, screenshot, handwritten note, live stream, comment, forums, referrals or a blog. This is an unpaid form of content created for your brand and it is shared across social networks. Your customers, fans & community just want to share with the world about how amazing your product or service is. User generated content is equivalent to our word-of-mouth marketing in the real world. Why is it important to have a UGC strategy for your brand Twitter channel? As per this Hootsuite blog  user generated content have a crucial role to play in all stages of the user's buying journey. Right from awareness, consideration and to decision stage. A single piece of UGC content which captures your brand, value, ethos and shows your product/service in gr

  Source: Pexels Looking for ways to maximise leads coming in from your landing pages? Are you thinking of strategies to ramp up the number of enquiries or downloads you achieve from your landing pages?  Or are you just looking to re-design and optimise your landing pages, to help improve it's overall performance? This blog will help you learn some winning strategies to do just that and more. We will look into examples from five companies who have experimented with their landing page and have tried new things. If you need tips on eBook landing pages specifically, then we have a blog specially dedicated to that too. Click  here  to read the full blog. We will be analysing each of the landing page and break it down into the url structure, images used on the page, features and the form layout. 1. Moosend Url : https://moosend.com/resource/5-free-christmas-templates/ The url structure of this landing page is simple and self explanatory. It shows us that this page is within the resource

  Source: Pexels Are you trying to improve your website user experience(UX) to get more traffic, rank higher on search engines, generate more revenue or delight your customers? All business owners and brands want their website to be able to speak to their target audience in a language which the audience understands and is simple. Brands also look to attract new visitors to their websites, retain & want users to keep coming back to their website to buy their product/services over their competitors. If you are new to the world of user experience (UX) or want to find out more, Webexcept define UX as a process of designing your website/product which is easy to use & understand.  They also outline 7 key steps to consider when building your website/product if you want to get the UX right. Try answering the below 7 questions if you are trying to build a website or digital product which is built for users. Valuable- Is your website/product providing value to the audience?  Usable- Is y

Source: Pexels What is Pride Month? Pride Month is celebrated each year in the month of June. This month is dedicated to celebrating LGBTQIA+ communities from around the world. The Stonewall riots which took place during this month in 1969 paved way for a lot of changes for people in America and all across the globe. How is it celebrated? Colourful parades, marches, talks, webinars, concerts and much more. The definition of how Pride Month is celebrated has gone quite a lot of changes due to the recent pandemic, lockdown restrictions, work from home and other global & economical changes. With online speakers, hand drawn paintings/pictures, online fundraisers, colourful rainbow flag clad balconies to lit up buildings; we just keep seeing new creative ways of celebrating this month each year. Why do brands participate in celebrating Pride Month? Few brands genuinely want to make an impact and help the LGBTQIA+ community. Others see it as a PR opportunity to gain more followers or en