Inclusive Campaign Spotlight- #MakeMoneyEqual
Source: Starling Bank and Lensi Photography What do you do as a brand when you see your target audience being misrepresented in media? What if that is 50% of your target demographic? Or your key demographic not being spoken to using the right language or images in the wider media? Would you just let things be as it is currently and only post something on one day of the year. (Hint: #IWD) and ignore the issues women face the rest of the year. The theme for "International Women's Day" in 2022 was # BreakTheBias , where you might have seen plethora of brands posting on social media with the break the bias pose to support the campaign. The theme this year was to help create a gender equal world free of bias, stereotype and discrimination. And how do we plan to achieve that? Well done to everyone who posed and used the relevant hashtags on social media. But will those images/hashtags help to identify the real challenges women face or provide a solution? Here is a brand