Marketing Blogger

Source: Pexels  (Photo by Markus Spiske) Did you know that 19th of May, 2022 was the 11th Global Accessibility Awareness Day (GAAD)? The main aim of this awareness day is to get everyone thinking and talking about digital inclusion for people with disabilities.  Did you know that 1 billion people worldwide have disabilities? To know explore more on this topic, click on the link below: https://accessibility.day/ This would be a good opportunity for teams across the company and especially marketing teams to look at their tech stacks and see if the tools, methods and processes in place are truly inclusive. I have listed top 3 inclusive tools you can look to incorporate within your teams to help with improving user experience of your content/platform and processes to improve accessibility.  1. Foleon Foleon will soon be the go-to marketing tool for creating interactive content.  This tool is the best replacement for all your PDF's and gated content. It will help teams create on-brand d

  Source: Starling Bank and Lensi  Photography   What do you do as a brand when you see your target audience being misrepresented in media? What if that is 50% of your target demographic? Or your key demographic not being spoken to using the right language or images in the wider media? Would you just let things be as it is currently and only post something on one day of the year. (Hint: #IWD) and ignore the issues women face the rest of the year. The theme for "International Women's Day" in 2022 was # BreakTheBias , where you might have seen plethora of brands posting on social media with the break the bias pose to support the campaign. The theme this year was to help create a gender equal world free of bias, stereotype and discrimination.  And how do we plan to achieve that? Well done to everyone who posed and used the relevant hashtags on social media. But will those images/hashtags help to identify the real challenges women face or provide a solution?   Here is a brand

  Source:  Photo by  Kindel Media  from  Pexels Wonder how Weetabix achieved to win the Marketing Week Campaign of the Year 2021, get referenced in the House of Commons and shows like Good Morning Britain? It was all the work of a brilliant creative team and one organic tweet which sparked the debate of the year. And you might think, surely it can't be that simple? If you are on a hunt for some inspiration for your marketing campaigns in 2022 or want to learn about the tactics Weetabix used for their campaign then read this post. This blog post discusses how Weetabix and Frank PR achieved the great surge of conversations and reactions from it's community and other brands on social media. Campaign Name  Beans on Bix  Source: Weetabix Twitter Campaign Idea Main objective of this campaign was to increase brand engagement and showcase product versatility of Weetabix. For those of  you who might not be aware of Weetabix, it is whole-grain breakfast cereal in the UK. This Twitter pos

  Photo by  Canva Studio  from  Pexels Welcome to another round-up of Marketing Tools of the Month blog. This blog will be a compilation of all the "Marketing Tools of the Day" I have shared over on my Twitter account , in the month of September, 2021.  Hope you enjoy reading this blog and find some useful marketing tools for your brand or team. 1. Wordtracker.com If you are in the world of SEO, then this tool is something you need to check out. Unlike the other tools which only help you exploring keywords which users are searching for online, this tool also provides you with your competitors keywords. It helps you discover trending topics for your specific sector, product or service. They have a free 7 day trial period, along with their bronze, silver and gold package. They also provide an API which you could use on your website or platform. 2. SurveyMonkey This is a tool most of you will be familiar with, that's maybe the reason the company calls itself the world's

    Photo by  Sora Shimazaki  from  Pexels Inclusion Week in UK was held from 27th September to 3rd October, 2021. It is a week long celebration to promote everything inclusion. This initiative was started by Inclusive Employers and it was the 9th year of the celebration. This year's theme for the event was #UnitedForInclusion. Inclusion leaders, companies, influencers, change makers used this hashtag to share best practices, webinars, posters, ideas to help create and foster a truly inclusive workplace culture & community. So let us look at how companies celebrated this national event? Was it an "Inclusion" washing campaign planned in 5 mins or was it a result of months/years of practices/studies/research to drive real change in workplaces and communities?  I have listed a few examples below which showcase how brands big and small participated in the National Inclusion Week in 2021. 1. Asking your colleagues what inclusion means to them This was one of the most comm

  Source:  Photo by  Lukas  from  Pexels The second in the series, this blog will have a list of all the marketing tools of the day from the month of May, 2021. For all the new readers, this blog is a summary of the Marketing Tool of the Day, I share each day over at my Twitter account to help marketing teams and communities worldwide. 1. Learningseio.io Want to learn about SEO or clear your concepts on a certain topic? This resource is a must read. A great free tool built by Aleyda is something you cannot miss if you are interested to delve deeper in the world of SEO (Search Engine Optimisation) to rank your website. It consist of a great list of free resources with links and authors mentioned.  2. searchmetric.com This tool helps the world's smartest marketers to reach their content marketing and SEO goals. This tool helps you understand the search industry from a local, regional and global perspective. It helps you identify opportunities to grow your business and provides target

  Mental Health Awarness Month is celebrated in May every year in US since 1949 . Over in the UK the Mental Health Foundation Celebrate the Mental Health Awareness Week from the 10th to 16th of May, 2021. This year's theme is around connecting with nature. Source:  Photo by  Polina Tankilevitch  from  Pexels Let us see a few examples, on what brands are doing to raise awareness about this topic amongst their communities. As mental health has been at the forefront over the past 18 months, it is an important topic which resonates with most of us. 1. Later: Social Media Scheduler In this tweet Later Media is checking in with their main target audience- "social media managers".  Asking a direct question to your audiences which is relevant to the hashtag or campaign is a great idea. Answers to such questions helps your wider community who are dealing with tremendous work pressures, sparks conversations in comments section and adds value to your followers who may require tips