Top 3 tools to use to create inclusive content experiences

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Source: Pexels (Photo by Markus Spiske)


Did you know that 19th of May, 2022 was the 11th Global Accessibility Awareness Day (GAAD)?

The main aim of this awareness day is to get everyone thinking and talking about digital inclusion for people with disabilities. 

Did you know that 1 billion people worldwide have disabilities?

To know explore more on this topic, click on the link below:

https://accessibility.day/

This would be a good opportunity for teams across the company and especially marketing teams to look at their tech stacks and see if the tools, methods and processes in place are truly inclusive.

I have listed top 3 inclusive tools you can look to incorporate within your teams to help with improving user experience of your content/platform and processes to improve accessibility. 


1. Foleon

Foleon will soon be the go-to marketing tool for creating interactive content.  This tool is the best replacement for all your PDF's and gated content. It will help teams create on-brand documents which are interactive & immersive. 

Helps you and your teams to create documents to tailor for specific audience requirements rather than producing generic one size fits for all sort of content experiences. 

If you still think using PDF is a good idea for your gated content, think again? Foleon have provided top 9 reasons to reconsider PDF's for your marketing materials and gated content. 

Creating documents in Foleon gives you the feature of seeing within your CRM (Customer Relationship Management) platform, on how your audience is interacting with your content. And then your team can optimise and personalise content based on their interactions. Setup dedicated trigger workflows to follow up with readers based on their actions. 

Foleon Docs can be accessed via any browser, making it accessible for all. 

It is really easy to manage content on Foleon. You can unpublish content you don't need and not worry about old content been circulated to clients & prospects. In short this tool will help make life easy for any marketing team big or small. It takes away all the barriers in the content ideation, creation, promotion and reporting. 

For more information on this tool, check the website here: https://www.foleon.com/


2. Texthelp

Texthelp was launched in 1996 to help people around the world with disabilities. With 50 million plus users, 5 global office and 350 employees this company is taking the agenda for disability inclusion to the forefront. 

The main product offering is divided into two categories one for education and the other for workplaces.

The education suite of products include:

  • read&write-  Helping students/learners to read and write 
  • Equatio-  Makes maths both accessible and digital 
  • fluencytutor- Provides support to struggling readers and English language learners
  • WriQ- Provides effective feedback on written work
  • OrbitNote- Dynamic & collaborative space for everyone to work together
  • Speechstream- Making online learning assessments accessible 

 

The workplace suite include two main products:

  • read&write- Helping neurodiverse staff to thrive and grow
  • ReachDeck- Helps improve accessibility, readability and reach of your online content

The products they offer are easy to understand within all age group and varying abilities. They keep the success of the end user in mind and provide dedicated support teams. These teams help with implementation, onboarding & training all along the user's journey. Texthelp is always listening to it's customers and innovating products to meet the requirements of various groups. 

 https://www.texthelp.com/en-gb/


3. Rev

This is a perfect tool for understanding any human voice. This speech-to-text service helps you to add captions on your videos, creates transcripts and subtitles. Improve your content's accessibility, understanding and efficiency with the help of this tool. AI ( Artificial Intelligence) and freelances from across the globe help Rev produce 99% accurate transcripts, captions & subtitles.  Whether you are a small team or bigger organisation this is a tool you all need to try. This tool will help you maximise the value of your content, making it more inclusive & accessible and thus helping you reach a larger audience.


https://www.rev.com/


Hope this blog provides you some ideas to make your teams and organisation's content more inclusive.

If you know of any other other inclusive tools or have used any of the tools above, please share your comments below.

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