5 Modern Website Features to Elevate Your Brand and User Experience
Are you looking for ideas to refresh your website? Or do you need a website audit to implement new changes? Do you want to learn about some cool website features to help improve the UI/UX and customer journey?
Check out these ideas below to help elevate your website to the next level:
1. Wall Of Love
Do you ever feel like you receive a lot of great feedback and want to share it with your website visitors or prospects? One of the coolest and easiest ways to do this is by adding a “Wall of Love” to your website. Many websites now include this in their top menu, making it more visible and accessible for visitors.
This feature is essentially a modern, more engaging version of traditional “testimonials,” “customer feedback,” or “client testimonials.”
It enables your website visitors to view all the feedback about your product or service in one place. It makes the experience more relatable and interactive, and it enhances the user interface. It also provides added credibility, especially when it includes client names and photos.
An example of a website using this feature is: https://endorsal.io/wall-of-love
Use Endorsal to create beautiful, stunning pages of your glowing reviews in seconds.
Other tools that can help you build a Wall of Love include StoryPrompt, Feedsauce.io, Curator.io, and more.
2 Community Tab
Imagine having a dedicated space or section on your website where your clients or community can come together to share ideas, ask questions, and solve problems. Providing your community with a platform to thrive, learn, network, and find answers will help build a stronger brand — something essential in today’s branding era.
This feature will also allow your brand to listen to its users: the challenges they face, what improvements they want to see, and more. That’s a goldmine of data that you’ll have full access to — just by offering a safe, secure, and useful community space.
Think of this as a live help desk or forum for your users.
What features you provide here will depend on your product or service. You can allow community members to:
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Ask questions
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Tag others
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Share documents, links, or images
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Access private groups for a more personalized experience
This can either be a built-in feature of your CMS or custom-developed. A great example of this is on the Tumblr website, which has a dedicated Community tab on the left-hand side.
3. Personalised Welcome Video
You know that warm, personalized greeting you receive when you walk into a boutique hotel, high-end store, or cozy café? Now imagine bringing that same warmth and friendliness to your website.
A personalized welcome video is a fantastic way to greet new visitors and create an instant connection. Whether it's a quick “hello” from the founder, a walkthrough of your services, or a welcome message tailored to different user types (e.g., first-time visitors, returning customers, or B2B clients), this simple addition can make a powerful first impression.
Benefits:
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Builds trust and humanizes your brand
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Enhances the overall customer journey
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Increases engagement and conversion rates
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Helps communicate your value proposition clearly and quickly
Tools like ChipBot, Loom, Bonjoro, and Vidyard make it easy to record and embed personalized welcome videos on your homepage, landing pages, or after a user signs up or makes a purchase.
4. TV Feature
Have you ever been featured on a TV show, in the news, or a media segment? Or maybe your product or business has received recognition on a streaming platform or podcast?
If so, don’t let that valuable PR go unnoticed — showcase it on your website in a “Featured On” or “As Seen On TV” section.
This feature adds major credibility and reinforces social proof. When potential customers see trusted media logos or videos featuring your brand, it increases their confidence in doing business with you.
What to include:
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Clips or screenshots from TV appearances or interviews
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Logos of the shows, networks, or media outlets that featured you
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Quotes or snippets of what was said about your brand
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Links to watch or read the full feature
This content can be added to your homepage, about page, or a dedicated media section. Tools like Trustpilot, PRNEWS.IO, and Muck Rack can help amplify and organize media mentions as well.
5. Contact Us Channels
The traditional "Contact Us" form just isn’t enough anymore. In today’s multi-channel world, customers expect quick, seamless communication — and on the platforms they prefer.
Consider revamping your Contact Us section by offering multiple communication channels, giving visitors the flexibility to choose what works best for them.
What to include:
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Live Chat (using tools like Intercom, Drift, or Tidio)
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WhatsApp or SMS integration
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Social Media DMs (link to your Facebook, Instagram, or LinkedIn messaging)
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Contact form for email inquiries
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FAQ or Help Center to guide users to quick solutions
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Video Call Scheduling (via Calendly or Zoom integrations)
Make sure this section is easy to find — ideally in the navigation menu, footer, and even as a floating button on each page. The more accessible your support is, the more trustworthy and user-focused your brand appears.
Conclusion
Your website is your digital storefront — make sure it reflects the quality, personality, and forward-thinking nature of your brand. Whether you're showing off love from your customers, welcoming visitors with a video, or building a thriving online community, each of these features can bring your website to life.
Which one will you try first? Let us know — we’d love to see how you make it your own.
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