Marketing Blogger

  Source: pexels.com Are you one of the climate warriors wondering what are humans doing to protect the climate & earth? Do you feel majority of the companies are green washing campaigns, just to look eco-friendly when really they are not taking any substantial actions?  Do you think about, what you can do as a consumer to make a difference and actually make an impact? If you want to make a positive impact and contribute towards the UN Sustainable Development Goals  then do check out the five companies listed below. These companies do not make any fake claims or promises but they plant trees based on your digital actions taken on their digital platforms/products. Do check them out to see how companies around the world are trying to tackle climate change with innovative products and ideas. 1. Ecosia Ecosia is a social business, established in 2009. It is an alternate search engine platform which you can also install as your browser. When you use this search engine for your online se

  Source:  Photo by   Lum3n   from   Pexels Brands all over the world are trying the best to cut the digital noise and reach their customers. With all the strategies like PPC, SEO, Re-marketing, Re-targeting applied and if you are not able to get to your audience, time to make use of the traditional marketing technique of direct mail. As stated by S endoso  in their blog article on how 2020 has been the year of moving to full time remote, working from home, virtual online events & Zoom meetings. These constant daily online activities has resulted into creating an audience, who have reached digital exhaustion and are trying to reduce their time spent on online devices. Brands have been more open to embrace the use of both online and offline marketing strategies to capture attention of new customers, keep existing customer engaged and informed and continue to build their community. In the section below I share my top 10 tips for marketing teams who are planning their next direct mail

Source: Photo by cottonbro from Pexels Struggling to find ideas in 2021 to interact with your community, followers, customers on social media?  Are you finding it challenging to cut through the noise and reach your target audience? Are you experiencing low engagement levels on your posts? As per a recent poll conducted by Content Marketing Institute  one of the biggest challenges marketers face in 2021 is not knowing what type of content their audience want. And why is it marketers and business leaders are focusing on social media? Reason being according to Broadbrand search , in 2020 there around 3.8 million people who use social media and that is more than half's of world population. So there are a lot of people on these platforms and some of them could be your potential customers, followers & brand advocates I have listed below 10 examples from big brands around the world on how they are interacting with their community. This might give you some ideas & inspiration to ta

Source:  Photo by  freestocks.org  from  Pexels Ebooks are considered as one of the best sources of lead generation for B2B marketers.  85% of B2B marketers stated that lead generation is one of the key goals for their content marketing strategy. Ebooks can be conversational, less formal, do not go into depth of topics. They combine recent industry trends, with supporting blogs and brands share their first hand insights & experiences. The content in the Ebook needs to be fresh, relevant, not available elsewhere, needs to add value to the user downloading it and drive them to take further actions. As per instapage this is one resource which can get your prospective customers interested in your business, get you attention online, enables you to share knowledge and establish your brand as a thought leader. I share below with you my top 5 top landing page examples. Highlighting some of the key points and also few tips you can adopt for your Ebook marketing strategy. 1.  Pardot This

  Looking for some inspiration to go green this festive season? Check the eco products below which can help you enjoy the festivities and also protect the environment. 1. Bio Cups This festive season make sure you use these biodegradable, sustainable and recyclable cups for all your hot chocolates and drinks. These have a water based inner lining which makes it safe for use. This innovative product is supplied by First Stop Supplies based in Dorset, UK.  Source:   @FirstStopDorset -Twitter 2. Eco Pet Toys This festive season make sure buy some eco hemp pet toys for your adorable friends at home. These would make a perfect gift if you are looking to buy something special for your pets, but are also looking to reduce waste. The eco hemp pet toys are non toxic, made from 100% hemp and are durable. They safeguard the health of your pets and protect the environment.   Source:    @petiquepets  -Twitter 3. Wooden Debit Card  While you splurge on online shopping this festive season, why not

            Photo by  Karolina Grabowska  from  Pexels Green Brand of the Month-  Who Gives A Crap This will be a regular feature on my blog. I will pick a "Green Brand" of the month and spread awareness about the great work to a wider audience. This will be my way of making a difference. To know more about why I choose this brand, please watch the video below:    If you feel inspired and motivated by this brand, don't forget to tag, follow and mention them. The more followers such brand receive, the more impact they will be able to make and reach more people who need the help. Share this with your community, talk about this brand with your friends and you can also try their products. There are so many ways to get involved and make a difference.  As the "Who Gives A Crap" team says "Sharing is caring."

  Photo by  Andrea Piacquadio  from  Pexels Marketing professionals, bloggers, website owners, SEO analysts, campaign managers and designers are always on the look out for data. They need data for supporting their opinion pieces with stats, data to implement web changes & numbers to include in research reports. Now with so many blogs been published daily on social media and websites how do you make your blog unique, useful and helpful for your customers or brand followers? The simple answer is by backing up your content pieces with good pieces of research, data, insights and actual numbers. Not all marketing teams have a dedicated research team or individual to come up with all these fantastic numbers, or invest in research programs and go through all web pages on a topic. This is when you can make use of the existing resources available online.  However just finding information/research article online and stating them in your content is not sufficient these days. With decreasing a