Marketing Blogger

  Source:  Photo by  Kindel Media  from  Pexels Wonder how Weetabix achieved to win the Marketing Week Campaign of the Year 2021, get referenced in the House of Commons and shows like Good Morning Britain? It was all the work of a brilliant creative team and one organic tweet which sparked the debate of the year. And you might think, surely it can't be that simple? If you are on a hunt for some inspiration for your marketing campaigns in 2022 or want to learn about the tactics Weetabix used for their campaign then read this post. This blog post discusses how Weetabix and Frank PR achieved the great surge of conversations and reactions from it's community and other brands on social media. Campaign Name  Beans on Bix  Source: Weetabix Twitter Campaign Idea Main objective of this campaign was to increase brand engagement and showcase product versatility of Weetabix. For those of  you who might not be aware of Weetabix, it is whole-grain breakfast cereal in the UK. This Twitter pos

  Photo by  Canva Studio  from  Pexels Welcome to another round-up of Marketing Tools of the Month blog. This blog will be a compilation of all the "Marketing Tools of the Day" I have shared over on my Twitter account , in the month of September, 2021.  Hope you enjoy reading this blog and find some useful marketing tools for your brand or team. 1. Wordtracker.com If you are in the world of SEO, then this tool is something you need to check out. Unlike the other tools which only help you exploring keywords which users are searching for online, this tool also provides you with your competitors keywords. It helps you discover trending topics for your specific sector, product or service. They have a free 7 day trial period, along with their bronze, silver and gold package. They also provide an API which you could use on your website or platform. 2. SurveyMonkey This is a tool most of you will be familiar with, that's maybe the reason the company calls itself the world's

    Photo by  Sora Shimazaki  from  Pexels Inclusion Week in UK was held from 27th September to 3rd October, 2021. It is a week long celebration to promote everything inclusion. This initiative was started by Inclusive Employers and it was the 9th year of the celebration. This year's theme for the event was #UnitedForInclusion. Inclusion leaders, companies, influencers, change makers used this hashtag to share best practices, webinars, posters, ideas to help create and foster a truly inclusive workplace culture & community. So let us look at how companies celebrated this national event? Was it an "Inclusion" washing campaign planned in 5 mins or was it a result of months/years of practices/studies/research to drive real change in workplaces and communities?  I have listed a few examples below which showcase how brands big and small participated in the National Inclusion Week in 2021. 1. Asking your colleagues what inclusion means to them This was one of the most comm

  Photo by  Mikael Blomkvist  from  Pexels Following on from my series of sharing the latest and trending marketing tools, this blog is a summary of all the tools I have shared over on my Twitter account in the Month of August, 2021. To read my previous posts, check the links below: Marketing Tools of  the Month- July 2021 Marketing Tools of the Month- June 2021 Marketing Tools of the Month- May 2021 Let's look into all the tools in detail below: 1. The Weekly SEO Want to learn new SEO tricks/tips and stay updated on the latest algorithm changes? Then this tool is for you. Created by Andrew Charlton and he sends out this free weekly SEO newsletter every Monday to support the SEO community.  Subscribe to get the best hand picked SEO articles published every week by industry experts. 2. Pixaby.com Looking for images for your websites, campaigns, blogs & social media posts? Are you on a limited budget and want to get some free stunning stock photos? Then this site is for you. Wit

  Photo by  Anthony Shkraba  from  Pexels With new marketing tools being introduced every single day into the market, it is crucial your team knows what is out there and best for your team. In my series of "Marketing Tool of the Day" which I share over at my  Twitter account , I aim to make this easy for marketing communities worldwide. In the blog I will be summarising all the marketing tools of the day I have shared over in the month of July. You can also read my previous blog  here . 1. LiveChat LiveChat provides a chat experience for your customers which they will love. This tool will help your brand solve customer problems, delight them and respond to questions quicker. It integrates with over 200+ applications and comes with a 14 day free trail feature. Using this tool will enable you to provide an excellent customer experience, capture leads and make buying easy for your customers. 2. Squoosh This tool is an image compression web app. Very handy to have for all social