Marketing Tools of the Month- July 2021
With new marketing tools being introduced every single day into the market, it is crucial your team knows what is out there and best for your team. In my series of "Marketing Tool of the Day" which I share over at my Twitter account, I aim to make this easy for marketing communities worldwide.
In the blog I will be summarising all the marketing tools of the day I have shared over in the month of July.
You can also read my previous blog here.
1. LiveChat
LiveChat provides a chat experience for your customers which they will love. This tool will help your brand solve customer problems, delight them and respond to questions quicker. It integrates with over 200+ applications and comes with a 14 day free trail feature. Using this tool will enable you to provide an excellent customer experience, capture leads and make buying easy for your customers.
This tool is an image compression web app. Very handy to have for all social media managers, website managers and anyone working with large stock photos or images. This tool has been developed by the GoogleChromeLabs team, so you can be assured it is the best. This tool is giving the power of image compression to all users, without having the need to invest in expensive tools just to compress images. This app allows you to see in real time the effect of the compression and lets you make any changes instantly. You can use this free tool via your browser or download the app.
Did you know 24th July to 30th Aug is the National Fishing Month? If not, don't worry. I did not know it either. But if you want to stay updated with all such awareness days to plan content and social posts for your brand, then awareness days website should be in your toolkit. This website has a comprehensive lists of all international, UK and US based events. They provide you the details of the event like date, event categories, website and brief description about the event. You can manually keep a tab on this website, but they also have paid plans in case you wish to download and have unlimited access to their events calendar and templates.
This tool enables you to bring the feature of SnapChat lenses to your livestream and video chat. It helps to apply lenses to your face while you are using your computer's webcam. The perfect tool to have those video parties, Friday fun events, quiz nights with your family and friends. They provide a quick tutorial to help you use AR on your video calls. You can try this tool on Windows or Mac.
This is a tool developed by WeTransfer, the well know file sharing platform. Paste will change the way you create, manage and design your presentations. This tool helps you focus on what is really important- your ideas and takes away all the time consuming process of planning, prepping and executing the slide creation process. This tool takes care of the formatting, real time reactive slides puts everything is it's place to make it look the best and flow well. Designed for today's team who are either working remotely or working on different projects with timelines. It will help you stay on brand and pitch and present your ideas with confidence. You can buy the WebTransfer pro package for $12 to get a complete suite of solutions for all your creative tasks.
8. Polls.Fr
Want to get some quick feedback from your clients, customers, prospects or community? If you have permission to contact them via What's App, have you tried using the poll functionality via What's app? This tool had been developed by Amardeep Singh. He is a champion and is building bootstrapped SAAS start-up's. This tool helps you give your poll a name, question, options and you can also set a poll duration. Really quick and easy way to get real time insights from your customers on what they want to know more about, their favourite product, what time do they want your shop open till? And many more questions like these. One thing to note is that the polls are public and searchable on search engines. So you want to make sure you are not sharing any personal or sensitive data on these polls.
Google trends is a must have for all SEO's, content creators and anyone who is interested in social listening. This website analyses the search queries in Google which are trending in various countries and languages. They use graphs to compare search traffics to previous years, they release year in a search. Basically you can see what people in world are searching for, giving you the insight of trending topics, keywords, ideas for your blogs for specific countries and much more. It also gives you the option of looking at trending searches. This tool is a must have in your marketing toolkit to gain real time, effective and useful data for all your campaigns.
Prowly is a media database software and is a semrush company. If you brand is focussing on reaching out to PR to get you the media coverage you need, then look no further. This tool is your answer. It provides you the fast lane to over million media contacts. Plan an effective PR outreach program using this tool and focus on what is important for your brand and business. Use the filter tool to reach the right PR professional who is an expert in your sector/product or specialises reach within your target audience. Reaching out to all your PR contacts within one tool is the answer to help improve efficiency and get your press story get the maximum coverage.
I hope you have enjoyed reading this edition of the Marketing Tool of the Month.
In case you already use any of these tools or started using it after reading this blog, please do share your feedback in the comments below. It is always great to get real feedback which will help me and the wider community.
If there are any tools you are specifically looking for to help make marketing easier for you and your team, then do please mention it in to comment.
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