Marketing Tools of the Month- June, 2021
Another in the series of the "Marketing Tool of the Day" blog. In this blog I will provide a quick recap of all the "Marketing Tool of the Day" tweets I have shared over at my Twitter, during the month of June,2021.
With things slowly starting to get back to normal and many teams having adopted the hybrid model of working, which means they are looking for new marketing tools to collaborate, reach new audiences and delight existing customers. This blog will provide you a range of tools you can explore for your marketing campaigns, social media, website optimisation and much more.
1. Biteable.com
This is great tool to create your marketing and animated videos. Make use of the existing library of stock photos and animations to create high-quality videos the easy way. This tool is trusted and used by brands like Salesforce, Google and Samsung. Make use of existing templates to create branded videos and animations for your brand. This simple to use video animation maker can be used by all in your team and help support your content marketing & social media channels.
If your main social media channels are Instagram, Facebook and Pinterest, then you need to check this unique tool. It is social media scheduling tool, which helps you get results for your marketing efforts in real time. You can sign-up for free and start using it. This tool helps you transform your photos into personalised design which are optimised for various social channels. Helps you find the right category of hashtags, to help you reach the right audience. The SmartSchedule feature helps you find the perfect time to post on platforms to get the maximum engagement from your community.
3. Linktr.ee
Connect your audience to all your engaging content, social media channels, websites on a single page. If your brand has multiple social media accounts, websites, podcasts, blogs, online store & landing pages then you need to try this tool. You can get started for free and create your profile where you link to all your channels in one place. You can then use the linktr.ee link anywhere and link to any other profile you require. Creating your personalised Linktree takes minimum time with the drag and drop functionality. This tool does not track any personal data of your visitors, hence privacy of your audience is safeguarded.
4. Photopea.com
A free online editor which is replica of Adobe Photoshop in many ways. So, if you are trying to edit photos for your website and social media images and are struggling to find a free tool, do check Photopea.com. Edit and amend .PSD, .AI, .XD, .SKETCH and .PDF. Simple to use this tool can save your time and money. If you are an expert on Adobe packages, then you will be able to use this tool more efficiently. Highly recommend this tool for the brands which want to maybe try out Adobe before investing or freelancers/SME's/Not-for-profits who have a small budget can make use of this free tool.
This platform has been rated number 1 by G2 for media monitoring software. This company was found in 2001 at Oslo, Norway. One of the world's first online media monitory company. The main aim of this tool is to help brands monitor and measure the impact of the campaigns in real time. The suite of products provided by this platform aims to overcome the challenges faced by marketing, PR and social media professionals. This tool helps brands make more informed decision based on real-time data.
6. Animoto.com
Another on our list of a free video maker platform. Use this tool to create your own video for business and personal use. Make use of the drag-drop feature and pre-existing templates to create a video which grabs attention and conveys your message. Join millions of other users to create & share videos online. Choose images from an option of over 1 million Getty images and licensed sound tracks. Get started for free and make use of their customisation tool to change colour, font and use your own logo.
If you are in a social media team and need to constantly take screenshots of tweets, then this tool will surely save you a lot of time. Tweetpik helps you get professional looking screenshots of any tweets which you can share on your social media channels. Simply enter the tweet link on the web app and it will give you a professional looking tweet image within seconds. This tool is must have for all social media managers, who constantly review and utilise older/trending tweets. This tool is available to use for free for the basic functionalities, but you can pay for the PRO version. There are additional features like Twitter Wall & Twitter Downloader if you want to explore further.
This tool will be familiar to most of the social media managers and bloggers. A great tool to shorten long url's and make them fit into your social media posts. Make use of this tool to create short, branded links. As they mention on their website that branded click get 34% more clicks, which is what all marketing professionals are after, more clicks. It inspires trust and increases familiarity of your brand amongst your audience.
Like all the other companies in the world, I am sure you are currently using some video conferencing tool to keep in touch with employees, clients and suppliers. To make sure you are using the best tool, check Whereby.com. Escape your video conferencing nightmares like unable to find links, poor quality, poor customer service, Whereby.com has got you covered. Built in Norway, by a team of individuals who prioritise privacy, quality and ease of use. This tool has been adopted by companies like Netflix, Ikea and HubSpot. Create one custom link and share it with participants or embed on your website. Makes it super easy for all to remember and join these meetings.
If you are looking to keep a close watch on the latest marketing trends on Twitter, then this is the website to follow. Twitter share the latest insights, trends and campaigns by brands on their platform. They share the results, impact and do some great research on current topics too. To get the insights directly into your inbox, you can also subscribe to their newsletter.
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