Marketing Blogger

Source: Pexels  (Photo by Markus Spiske) Did you know that 19th of May, 2022 was the 11th Global Accessibility Awareness Day (GAAD)? The main aim of this awareness day is to get everyone thinking and talking about digital inclusion for people with disabilities.  Did you know that 1 billion people worldwide have disabilities? To know explore more on this topic, click on the link below: https://accessibility.day/ This would be a good opportunity for teams across the company and especially marketing teams to look at their tech stacks and see if the tools, methods and processes in place are truly inclusive. I have listed top 3 inclusive tools you can look to incorporate within your teams to help with improving user experience of your content/platform and processes to improve accessibility.  1. Foleon Foleon will soon be the go-to marketing tool for creating interactive content.  This tool is the best replacement for all your PDF's and gated content. It will help teams create on-brand d

  Source: Starling Bank and Lensi  Photography   What do you do as a brand when you see your target audience being misrepresented in media? What if that is 50% of your target demographic? Or your key demographic not being spoken to using the right language or images in the wider media? Would you just let things be as it is currently and only post something on one day of the year. (Hint: #IWD) and ignore the issues women face the rest of the year. The theme for "International Women's Day" in 2022 was # BreakTheBias , where you might have seen plethora of brands posting on social media with the break the bias pose to support the campaign. The theme this year was to help create a gender equal world free of bias, stereotype and discrimination.  And how do we plan to achieve that? Well done to everyone who posed and used the relevant hashtags on social media. But will those images/hashtags help to identify the real challenges women face or provide a solution?   Here is a brand

  Photo by  Lerkrat Tangsri  from  Pexels Looking to partner with companies to support your sustainability goals? Want to know of businesses which are actually taking real actions to tackle climate change? Look no further, as this blog will help you answer all those questions.  You can be looking for any of the below: Monthly subscription to offset your carbon footprints Looking to contributing towards eco projects Finding an innovative product packaging solution Transform your coffee and cocoa supply chain to make it more ethical Looking to get your cosmetics from an ethical supplier Eco-friendly  drinkware for your brand This blog covers the inspirational stories behind how these brands became a reality, what motivates them, what their missions and aims are and more importantly how they are making a real difference to our planet. 1. Ecologi This brand was created by three friends in Bristol, UK. Elliot Coad, Alex Price and Lucy Jack. Built by a passionate team of people with immense

                                                     Photo by  Maksim Goncharenok  from  Pexels   Wondering what steps you need to take to increase your email open rates in 2022? Are you a small business trying to experiment and deliver brilliant email campaigns, if that's you then this blog has something to offer. Still wondering if you should invest or look to up your email marketing game?  According to tavanoteam , around 89% of marketers use email marketing as one of their lead generation techniques. Even though the digital marketing landscape sees a constant change in terms of new platforms like Tik Tok, Instagram disrupting the trends and different content formats gaining popularity, email marketing has been the most effective channel for ecommerce marketers, as mentioned by Bernard Meyer, Director of Content at Omnisend .  If marketers are worried about the ROI on email marketing, we have good news as per Hubspot for every $1 spent, email marketing generates $42 for your bu

  Source:  Photo by  Kindel Media  from  Pexels Wonder how Weetabix achieved to win the Marketing Week Campaign of the Year 2021, get referenced in the House of Commons and shows like Good Morning Britain? It was all the work of a brilliant creative team and one organic tweet which sparked the debate of the year. And you might think, surely it can't be that simple? If you are on a hunt for some inspiration for your marketing campaigns in 2022 or want to learn about the tactics Weetabix used for their campaign then read this post. This blog post discusses how Weetabix and Frank PR achieved the great surge of conversations and reactions from it's community and other brands on social media. Campaign Name  Beans on Bix  Source: Weetabix Twitter Campaign Idea Main objective of this campaign was to increase brand engagement and showcase product versatility of Weetabix. For those of  you who might not be aware of Weetabix, it is whole-grain breakfast cereal in the UK. This Twitter pos

  Photo by  Canva Studio  from  Pexels Welcome to another round-up of Marketing Tools of the Month blog. This blog will be a compilation of all the "Marketing Tools of the Day" I have shared over on my Twitter account , in the month of September, 2021.  Hope you enjoy reading this blog and find some useful marketing tools for your brand or team. 1. Wordtracker.com If you are in the world of SEO, then this tool is something you need to check out. Unlike the other tools which only help you exploring keywords which users are searching for online, this tool also provides you with your competitors keywords. It helps you discover trending topics for your specific sector, product or service. They have a free 7 day trial period, along with their bronze, silver and gold package. They also provide an API which you could use on your website or platform. 2. SurveyMonkey This is a tool most of you will be familiar with, that's maybe the reason the company calls itself the world's

    Photo by  Sora Shimazaki  from  Pexels Inclusion Week in UK was held from 27th September to 3rd October, 2021. It is a week long celebration to promote everything inclusion. This initiative was started by Inclusive Employers and it was the 9th year of the celebration. This year's theme for the event was #UnitedForInclusion. Inclusion leaders, companies, influencers, change makers used this hashtag to share best practices, webinars, posters, ideas to help create and foster a truly inclusive workplace culture & community. So let us look at how companies celebrated this national event? Was it an "Inclusion" washing campaign planned in 5 mins or was it a result of months/years of practices/studies/research to drive real change in workplaces and communities?  I have listed a few examples below which showcase how brands big and small participated in the National Inclusion Week in 2021. 1. Asking your colleagues what inclusion means to them This was one of the most comm