5 Inspirational Marketing Campaigns

 1. Loaf

@loafhome is London based furniture and home supplies brand. Currently they are running a campaign named "Bake it to win it"

Users have until 27th of September, 2020 to bake a cake in the shape of their all time favourite sofa and one lucky winner stands a chance to win the real sofa.

The campaign is run on Facebook, Instagram and Twitter. The competition entries have a dedicated hashtag #BakeItToWinIt

A great example for an online home decor company running a user generated campaign on multiple social media platforms. This will help them improve brand awareness and get enthusiastic "Great British Bake Off"  fans involved too.

This campaign will result in helping them reach new audiences across social platforms and also get traffic to their website and social channels.

Using a dedicated hashtag for the campaign will help in measuring the campaign effectiveness across platforms. The campaign posters designed fit well within their brand style, marrying the components of baking and selling sofa creatively in the campaign visual. Keeping the design minimal and simple draws attention to what is important and helps user to focus and take the required action.

Source: @loafhome Twitter

2.  Ecosia

According to the Search Engine Market Stat, around 92% of users worldwide use Google as their search engine platform. All businesses spend most of their time optimising to rank on page 1 of Google. And there is no denying that it is important and crucial for the success of any business in this digital age.

While the revenue generated from Google is spent on various different things, we have another search engine today who prioritise planet before profits.

@Ecosia is a search engine that plant trees while we search the web. A recent interview with their CEO, Christian Kroll got featured on @BBCNews.

This kind of feature article of your senior leadership team with publication increases brand awareness, raises company profile and improves engagement. In this detailed article  Christian talks about his failures, steps undertaken to set up his businesses, travel journeys across the world, success of building a business and how it positively impact the planet. This helps humanise the brand and gets your customers/brand followers understand your purpose, vision and values.

Source: Ecosia Twitter

3. Vodafone India

In order to be relevant and to resonate with your audiences, Vodafone India made use of smart creative elements to be included within the graphic image on a social media post. They made use of the mobile sim card and replaced the circuit to replicate the image of lord Ganesh to mark the celebration of the hindu festival of Ganesh Chaturthi in India.

Including the right element of the festivity or seasonal campaign into your social media posts will help you reach your target audience, share the celebration and help attract more engaged and dedicated following.

This post will also give your a great example of response times on social posts and how a brand deals with negative comments and customer feedback. As a brand you need to be ready and equipped to deal with both negative and positive comments on your seasonal social posts. Click here to view the social post.

Source: Vodafone India Twitter

4. AdobeSparks

Employers all around the world are now realizing the importance of mental health of their employees. This Labour Day brand like @AdobeSpark thanks all it's employee for their dedication in extraordinary circumstance and during a global pandemic. They spread the message of reflect, refresh and reset which is extremely crucial for everyone currently working from home or in a different work situation.

 

 

 Source: AdobeSparks Twitter

 

Does your brand thank it's employees on social media? Do you recognize and emphasize on the fact that your employees need to take breaks, rest, unwind and relax?

5. Ben & Jerry's

Ben & Jerry's are paying a tribute to all the essential workers who are a big support to all of us during this global pandemic. They organised a live stream to tribute these workers on the Labour Day Weekend, 2020

Virtual Event hashtag was #HonorEssentialWorkers

They created a dedicated website for this virtual event which was well branded and has one clear call to action which was to register for the virtual event

Ben & Jerry's as a brand have always spoken about social issues. This campaign brings to light their appreciation for all key workers during COVID-19 and how people have been there for each other supporting the wider community. This campaign has gained a lot of traction and mentions from influencers, bloggers and media agencies.

Source: Ben & Jerry's Twitter

Has your brand done anything special this Labour Day or created a campaign which has caught your audience's attention? Or have you come across a campaign which you think is out of the box?

Do let me know in the comments below.