Marketing Tools of the Month- April 2021

Marketing technology space is a dynamic and ever-growing entity. With new companies bringing in new automation tools to simplify processes, reach maximum audience, increase productivity or employee engagement- this space can be too difficult to catch-up with.

To help marketing communities worldwide, I share a Marketing Tool of The Day, each day on my Twitter account. I either come across this when I research for new tools, recommendations by other marketing experts or see them trending. The objective of sharing the "Marketing Tool of the Day" tweet is to make you all aware of the amazing marketing technology stack which is available to use to improve marketing campaign effectiveness, website performance and productivity. Many of these tools are free to use and some have paid subscription offers. 

Follow my Twitter handle or these blogs will enable you to stay abreast with all these new marketing tools which might come in handy if you are optimising your website, or looking for chatbots or planning your next big social media campaign. There is something for everyone. I also try and broaden it to include productivity and remote working tools to help improve team collaboration in a remote environment.

Photo by Serpstat from Pexels

See the list below of some of the tools I have shared in the month of April-2021

1. Latana

Latana is a AI powered brand tracking tool. They help brands understand how people think and feel about the brand.  They can help you track your brand either in a single city or across the globe. They cater to start-up's, mid sized or enterprise companies. 

2. Leadpages

This tool helps small businesses build websites, landing pages, pop-up alert bars to help gather online attention. It is used to convert online visitors into paying customers. Build website with no coding experience and get your customers to fall in love with your brand.

3. beautiful.ai

The presentation tool maker helps you design your presentations. If design is not your strength or you do not have the resource or budget to come up with breath taking design ideas, this is your tool. This tool takes away the pain in pulling together your client presentation, pitches and slides. You can choose from variety of templates to create the most inspiring presentation to delight your customers.

4. metricool

Imagine this tool as a combination of your content calendar, social media calendar, ads calendar and everything else. Your one-stop shop to review, analyse, report your social media campaigns to grow your online presence. Easy to use and this tool integrates with most of the social media channels.

5.  Unbounce 

  

This tool helps you build customised landing pages with no-coding experience. Choose from over 100+ templates to sell your products/services to your online community. It gives you the power to build high converting landing pages and pop-up alerts for your campaigns. It has a latest AI feature Smart Traffic to increase your conversion rates.

6. Optimizely 

    

Optimizely provides digital experience platform which helps companies unlock their digital potentials. Get your website tested on their website experimentation platform, test and analyse content on your website, conduct A/B testing and multi-page analysis to see which content/page layout performs the best. With the full stack feature you can optimise each point on your customer buying journey.

7. calendly

Make it easier for your clients to book meetings with you. This tool gets rid of the back-and-forth emails you need to send around while booking a meeting. This tool integrates with most of the applications like Google, Outlook, iCloud and O365. It has a unique feature of time zone intelligent, which makes sure all participants are on the same page.

8. Miro

Online version of a whiteboard, helping teams collaborate from any location, at any time and any place. Free to use, you do not need your credit card to start using this online tool. Conduct your meetings, workshops, project planning sessions, research, project mapping using this tool and all the while being remote.

9. Website Carbon

I came across this tool while on the #CharityHour. This tool is built by Wholegrain Digital to help educate the online community to build a zero carbon internet. Estimate your website's carbon footprint, by entering your website's url on this tool and analyse how your website is impacting the planet.

10. Your Inbox

This is your own inbox/mailbox where you receive emails from clients/colleagues every single day. This can be an unexplored data mine, yet to be explored. You can search your inbox and come up with most words used by your clients, calculate the number of times they contact you, what products/services they contact you for. By analysing and collecting the right data you can identify trends and predict your busy months and also see what are your customer's pain points.

11. GainRank

This tool provides the total SEO dashboard all in a single place. Join the beta version for free. Boost your website's SEO performance by tracking keywords, domain tools and amazing support provided by GainRank team.

I hope you have enjoyed reading this blog. Mention your favourite tool in the comments below. Or if you have used any of these tools, would be great if you could share your feedback.