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Showing posts with the label Social Media

Marketing Tools of the Month- April 2021

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Marketing technology space is a dynamic and ever-growing entity. With new companies bringing in new automation tools to simplify processes, reach maximum audience, increase productivity or employee engagement- this space can be too difficult to catch-up with. To help marketing communities worldwide, I share a Marketing Tool of The Day, each day on my Twitter account. I either come across this when I research for new tools, recommendations by other marketing experts or see them trending. The objective of sharing the "Marketing Tool of the Day" tweet is to make you all aware of the amazing marketing technology stack which is available to use to improve marketing campaign effectiveness, website performance and productivity. Many of these tools are free to use and some have paid subscription offers.  Follow my Twitter handle or these blogs will enable you to stay abreast with all these new marketing tools which might come in handy if you are optimising your website, or looking fo

Content ideas to engage with your community on social media

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Source: Photo by cottonbro from Pexels Struggling to find ideas in 2021 to interact with your community, followers, customers on social media?  Are you finding it challenging to cut through the noise and reach your target audience? Are you experiencing low engagement levels on your posts? As per a recent poll conducted by Content Marketing Institute  one of the biggest challenges marketers face in 2021 is not knowing what type of content their audience want. And why is it marketers and business leaders are focusing on social media? Reason being according to Broadbrand search , in 2020 there around 3.8 million people who use social media and that is more than half's of world population. So there are a lot of people on these platforms and some of them could be your potential customers, followers & brand advocates I have listed below 10 examples from big brands around the world on how they are interacting with their community. This might give you some ideas & inspiration to ta

Top 6 Visual Creators on Twitter

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  Photo by  Andrea Piacquadio  from  Pexels Marketing professionals, bloggers, website owners, SEO analysts, campaign managers and designers are always on the look out for data. They need data for supporting their opinion pieces with stats, data to implement web changes & numbers to include in research reports. Now with so many blogs been published daily on social media and websites how do you make your blog unique, useful and helpful for your customers or brand followers? The simple answer is by backing up your content pieces with good pieces of research, data, insights and actual numbers. Not all marketing teams have a dedicated research team or individual to come up with all these fantastic numbers, or invest in research programs and go through all web pages on a topic. This is when you can make use of the existing resources available online.  However just finding information/research article online and stating them in your content is not sufficient these days. With decreasing a

Top 10 Inspiring Twitter Profiles

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Twitter profile of your business or brand is one of the first things consumers look at when they check your Twitter account. It can either be when they research your brand, like your tweet, or want to get in touch with your team. According to Twitter , your profile helps your brand stand out. It gives your brand an opportunity to establish your online brand presence. This enables brands to create a lasting positive experience for their users. Elements like header image, photos, display name, account name, bio, pinned  tweet needs to be updated frequently. Recommend size for profile photos by Twitter is 400x400 px, header image 1500x500px. Photos need to be clear, represent you brand and should be consistent. Format can either be JPG, GIF or PNG. Be as detailed as possible on your Twitter profile with website link, bio & opening hours.  Now let us look at 10 companies who have used the art of clever copy-writing, creativity and storytelling to make their profile stand out. 1. Monzo