Marketing Blogger

  Photo Source: Pexels What is user generated content? Any type of content which is created by your end-user, customer, client, employees, suppliers or community can be classed as user generated content (UGC). This can be a video, image, photo, gif, screenshot, handwritten note, live stream, comment, forums, referrals or a blog. This is an unpaid form of content created for your brand and it is shared across social networks. Your customers, fans & community just want to share with the world about how amazing your product or service is. User generated content is equivalent to our word-of-mouth marketing in the real world. Why is it important to have a UGC strategy for your brand Twitter channel? As per this Hootsuite blog  user generated content have a crucial role to play in all stages of the user's buying journey. Right from awareness, consideration and to decision stage. A single piece of UGC content which captures your brand, value, ethos and shows your product/service ...

  Source: Pexels Looking for ways to maximise leads coming in from your landing pages? Are you thinking of strategies to ramp up the number of enquiries or downloads you achieve from your landing pages?  Or are you just looking to re-design and optimise your landing pages, to help improve it's overall performance? This blog will help you learn some winning strategies to do just that and more. We will look into examples from five companies who have experimented with their landing page and have tried new things. If you need tips on eBook landing pages specifically, then we have a blog specially dedicated to that too. Click  here  to read the full blog. We will be analysing each of the landing page and break it down into the url structure, images used on the page, features and the form layout. 1. Moosend Url : https://moosend.com/resource/5-free-christmas-templates/ The url structure of this landing page is simple and self explanatory. It shows us that this page is with...

                    Source: Pexels Marketing technologies are evolving and improving. Everyday you see some new tool out there to help you automate a part of your marketing activity or processes. With the constant surge in these new tools & platforms, it does get difficult to keep a tab on this ever changing marketing technology & digital landscape. In order to help marketing, tech & creatives worldwide, this blog has a list of more than 20 marketing tools you can use in 2022 and beyond. Not only will these help you create memorable campaigns, but will also help your teams to improve productivity & collaboration. Use this blog to help you stay ahead, updated and unique for your campaigns and projects. Aim of this blog is to help you discover new tools and enable you to be more efficient, save time, improve productivity, introduce new ideas and excel at delivering brilliant products, services and experiences. This is a com...

Source: Pexels Inclusion & diversity is a topic which usually gets mentioned, talked about and included in campaigns a lot these days. Companies use the terms like we are “inclusive” – come work for our company. You will see brands shouting from rooftops that- we have a very “diverse” range of workforce, come join the team! But how many of us believe these claims of diversity & inclusion, or how many of us can see through this false inclusion focussed marketing campaigns? I am sure many of us wonder at the authenticity of these campaigns and brands. Did you know according to a recent McKinsey Study, 51% of employees leaving the workplace are doing so because they don’t feel a sense of belonging? Companies which are making an impact and bringing about real changes put in a lot of work which can include investing in research, focus groups, identifying and talking to various stakeholders; before promoting and advertising about inclusion and diversity. While you or your company mi...