20+ Marketing Tools to Use in 2022 and Beyond
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Marketing technologies are evolving and improving. Everyday you see some new tool out there to help you automate a part of your marketing activity or processes. With the constant surge in these new tools & platforms, it does get difficult to keep a tab on this ever changing marketing technology & digital landscape.
In order to help marketing, tech & creatives worldwide, this blog has a list of more than 20 marketing tools you can use in 2022 and beyond. Not only will these help you create memorable campaigns, but will also help your teams to improve productivity & collaboration.
Use this blog to help you stay ahead, updated and unique for your campaigns and projects. Aim of this blog is to help you discover new tools and enable you to be more efficient, save time, improve productivity, introduce new ideas and excel at delivering brilliant products, services and experiences. This is a combination of all the various marketing tools I have shared over on my Twitter account. I have created this blog to bring in all those amazing tools in a single blog for ease of accessibility.
You can explore the other blogs on this series below:
Marketing Tools, September 2021
Top 3 tools to create inclusive content experiences
1. Decktopus
Do you need a robust tool to help you create presentations, Forms and Bio links?
This tool has some great templates you can choose from.
Unique Feature- You can directly embed a form on your slide/proposal to check who has opened it. You can view all this data from your dashboard. This technique will help you create a smooth lead generation technique and help you to track, measure and improve.
Click on the link to explore: https://www.decktopus.com/
2. Make
This tool is your answer for no-code workflow automations. You can be a small start-up or big enterprise looking to streamline your business processes or create automations to help improve your team's efficiency, this tool has got you covered. This is a digital workplace which any company can use to innovate and excel.
Unique Feature- Helps you to connect to more than 1000+ apps and you can use the drag and drop functionality to build your workflows. You can choose your triggers and setup workflows easily. This tool helps break siloes and has the power to connect your marketing, sales, IT, HR and operations team.
Click on the link to explore: https://www.make.com/en
3. Sprout Social
If you are trying to get more business value from your social media accounts and activity then Sprout Social is your answer. This tool helps you to schedule your content on social media, measure engagement and track analytics all in one place.
Unique Feature: Sprout Social helps your get social listening right! You can track all the conversations in the digital space happening around your brand, measure your share of voice within your industry and analyse the sentiments of all the mentions/comments from your social feed about your brand. You can gain business-critical insights from this powerful listening platform to improve and grow your business.
Click on the link to explore: https://sproutsocial.com/
4. Emplifi
Emplifi is helping brands to boost engagement, conversions and customer experience. It provides 3 core modules which include Social Marketing Cloud, Social Commerce Cloud and Service Cloud. This tool will help you turn your social media followers into customers and help you provide exceptional ecommerce experiences.
Unique Feature: They help their clients monitor and track over 1B+ monthly interactions each month.
Click on the link to explore: https://emplifi.io/
5. Gather Town
Are you looking for a cool video conferencing software to get your virtual teams to collaborate more? Gather town is the solution for companies looking for the more creative version of video conferencing. It helps you build your team culture in the digital office space by providing you with all features you need to make remote work fun.
Unique Feature: They have functionalities like whiteboards, games, notes, documents to help you improve your team's productivity and innovation. It helps you great unique virtual office spaces, which you can customise by using their templates
Click on the link to explore: https://www.gather.town/
6. Hive
Hive is the only project management platform your entire organisation will ever need, once you looked at all the functionalities and benefits it offers. They have defined use cases for each department within your company. You can use your Google or Office 365 to login and start using this tool. This platform provides project management, time tracking, collaboration, messaging and has over 1000+ integrations enabled with other platforms and apps.Unique Feature: You can visualise and track complex timelines for projects in Gantt view, Kanban view, table view, calendar view or portfolio view. You can manage all your projects from a single page.
Click on the link to explore: https://hive.com/
6. Just In Mind
Are you a website or app developer looking for that tool to create your UX/UI prototypes?
Have you heard of Just In Mind? If you not, you need to try this tool, it is a complete game changer. They provide a range of tools for you to create functional designs which have user experience and adoption at it's heart. This has got to be the most powerful design and prototyping platform for design websites and apps.
Unique Feature: You can create clickable prototypes, functional simulations without using a single line of code. You can design your forms and test them using the same tool, so there is no room for any errors.
Click on the link to explore: https://www.justinmind.com/
7. Knak
Are you on the search for that perfect tool to design your emails and landing page? You don't want to waste your timing looking at code or super technical setup? Then you need to know about Knak.
This tool is the future of email and landing page creation and will help marketing teams build and promote campaigns with minimum resources and maximum impact. They cater to small and enterprise level teams.
Unique Feature: With Knak's proprietary optimization technology you can improve performance of your landing pages and emails. It also integrates with most of the major CRM and marketing automation platforms, which helps to keep everything connected.
Click on the link to explore: https://knak.com/
8. Storylab.ai
This is an online tool, which will help you generate ideas for you next content project. It can be your website copy, social media post, titles, ads, blogs, guides or report. The way this tool works is very simple; enter the content outline you looking for, enter a few keywords, get your copy and then edit, add, amend and publish it.
Unique Feature: This AI marketing copy generator will help teams to write copies for various elements in a campaign helping teams to deliver brand campaigns with maximum impact.
Click on the link to explore: https://storylab.ai/
9. Erase Bg
Did you ever face the situation where you have an image and you desperately need to remove the background of it and use that image on your slide or report? And your designer is either on holiday or not available? Erase Bg can save your day!All you need to do is upload your image and let the magic begin.
Unique Feature: You can remove backgrounds from any image for free. This tool is also available on a mobile app.
Click on the link to explore: https://www.erase.bg/
10. Zoho Survey
Need to create unique online surveys for free? Have you tried using Zoho Survey?
Create your unique surveys within minutes and reach your employees, customers, suppliers and community within minutes. You can create personalised surveys, which you can translate and get feedback from audiences all around the world.
Unique Feature: If you are looking to do some market research and want to gather feedback from your potential prospects and target audience, Zoho Survey also lets you buy responses for both B2B and B2C sectors.
Click on the link to explore: https://www.zoho.com/survey/
11. Blisk.io
Blisk is a tool which is used by IT specialists around the world in various industry segments.
This tool is your answer to get cross device . It provides a secure platforms for web application testers to check if the website/app loads correctly on various devices, multiple vendors, orientation and pixel ratio.
Unique Feature: Helps you deliver faster, better, improved products to your audience as it reduces the time taken for testing your website or application on various devices.
Click here to explore: https://blisk.io/
12. taggbox.com
13. The Marketing Soc
Are you looking for a marketing membership body to continuously improve, upskill and learn new things? This society helps marketing professionals grow their career, network, learn from the experts and help them grow on their journey towards becoming the best marketing professional. They publish various case studies, blog, articles and reports to help the marketing community to help transform the industry and individuals
Unique Feature: Helps you connect with a network of global, talented and creative marketers from some of the word's leading brands.
Click here to explore: https://marketingsociety.com/
14. Streamgo
Are you looking for an easy-to-use online events platform? Need to elevate your events strategy to generate more brand awareness and capture more leads? You need to have a look at StreamGo. On of their most popular event types are to support hybrid events. It enables companies to provide a seamless experience for both online audience and physical attendees.
Unique Feature: They have an AI powered event matchmaking app which connects the best and most suitable people at events efficiently and minimum time.
Click here to explore: https://streamgo.live/
15. Clubhouse
While the world is coping with the Twitter meltdown and disaster, is your brand looking for alternative social media platforms to stay connected with your community? Is audio a format in which your audience prefer to take your content in? Then you should re-visit Clubhouse.
This is a social audio app which is available for iOS and Android users.
Unique Feature: Stay connected with your communities and friends, you can join any room of your choice and keep your community engaged and enlightened.
Click here to explore: https://www.clubhouse.com/
16. VC Buzz
Do you want to find a tool, platform or community who can help you promote your brand content to millions of followers? Are you looking for genuine, authentic and influential people to share and interact with your content?
You need to know about Viral Content Bee. This is a social media platform which helps brands and people promote their content to their desired audience. It is very simple to use this platform, register on the platform for free, upload your content as a new projects and then see it all come together. Remember to interact with your promoters and build your community.
Unique Feature: Free to join, this platform only shares authentic, high-quality content. The shares for your content come from real authentic individuals, so if your content is great and resonates with your audiences then it will gain the like/shares/retweets you are aiming for.
Click here to explore: https://viralcontentbee.com/
17. Kicksta co
Is Instagram one of your key social media platform for brand discovery, awareness and generating leads? Are you trying to increase your Instagram social media following and have tried all strategies and tips? If the answer to the above questions is yes, then you need to use Kicksta.
To gain high real Instagram followers you need to explore this tool and look what it has to offer.
Unique Feature: You cannot just "buy" Instagram followers on this tool, which is only right because that would not be an authentic way of growing your brand or follower count. They use AI powered technology to get you followers who genuinely like your brand, content and products.
Click here to explore: https://kicksta.co/
18. Testimonial.to
Are you an e-commerce owner, start-up or digital marketer trying to differentiate your landing page and make it stand out? Do you want to add more social proof to your websites and landing page, but want them to add to the user experience? Then try using Testimonial.io.
Create your Wall of Love for your brand website, landing page, newsletter or any digital product or tool you want to promote. This is the digital version of your word-of-mouth advertising but for much less cost and time investment. You can add all these testimonials to your website with absolutely no-coding.
Unique Feature: By creating this tool you can create a simple landing page to collect testimonials from your customers. And they can submit their feedback in text or video format. You have dedicated dashboard to manage your testimonials and track metrics for top performing video testimonials.
Click here to explore: https://testimonial.to/wall-of-love
19. Picsart.com
If you are looking for an alternative to your existing design tool? And need something which is easy, efficient and quick, then explore Picsart today!
This platform has a great set of tools, features and functionalities which makes being creative easy.
Unique Feature: They provide web based video and photo editors which has a host of functionalities like background remover, background changer, collage maker and lots more.
Click here to explore: https://picsart.com/
20. Uphabit
Uphabit is a Salesforce integrated solution which helps sales & marketing teams to work together closely. It helps you build a strong network by keeping all your contacts in sync
Unique Feature: Everyone at this company takes privacy very seriously and have signed the data promise. Assuring that no data within Uphabit is shared with third parties.
Click here to explore: https://uphabit.com/
21. pickfu
Have you ever had those days during planning a project, campaign, brand re-launch where you want to know what do people think of this idea? Or how will people perceive this design? And you want to get real people's opinion and not just your team, company colleagues or industry peers, then pickfu is the perfect tool for it.
Unique Feature: This tool helps you make data based decision rather than just going with the majority in your board rooms. Ask your question, mention your target audience and then let pickfu do the rest. You can collect responses from 50 to 500 people using this platform.
Click here to explore: https://www.pickfu.com/
22. bigmarker
Webinars, demo sessions, video e-learning series are all part of our system now. And I am sure you all would have also experienced issues with downloading these software or having a technical nightmare with updates to join your next video call!
BigMarker are the no-download webinar software.
Unique Feature: Helps improve your online and offline event experiences by providing professional streaming services and this platform is 100% browser based.
Click here to explore more: https://www.bigmarker.com/
Hope you have got something out of this blog and it has helped you explore more tools to sky-rocket your next product launch, e-commerce site or brand launch!
Let me know in the comments below if you use any of these tools or if you would like to share any other tool with the community.
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