Marketing Blogger

  Mental Health Awarness Month is celebrated in May every year in US since 1949 . Over in the UK the Mental Health Foundation Celebrate the Mental Health Awareness Week from the 10th to 16th of May, 2021. This year's theme is around connecting with nature. Source:  Photo by  Polina Tankilevitch  from  Pexels Let us see a few examples, on what brands are doing to raise awareness about this topic amongst their communities. As mental health has been at the forefront over the past 18 months, it is an important topic which resonates with most of us. 1. Later: Social Media Scheduler In this tweet Later Media is checking in with their main target audience- "social media managers".  Asking a direct question to your audiences which is relevant to the hashtag or campaign is a great idea. Answers to such questions helps your wider community who are dealing with tremendous work pressures, sparks conversations in comments section and adds value to your followers who may require tips

Marketing technology space is a dynamic and ever-growing entity. With new companies bringing in new automation tools to simplify processes, reach maximum audience, increase productivity or employee engagement- this space can be too difficult to catch-up with. To help marketing communities worldwide, I share a Marketing Tool of The Day, each day on my Twitter account. I either come across this when I research for new tools, recommendations by other marketing experts or see them trending. The objective of sharing the "Marketing Tool of the Day" tweet is to make you all aware of the amazing marketing technology stack which is available to use to improve marketing campaign effectiveness, website performance and productivity. Many of these tools are free to use and some have paid subscription offers.  Follow my Twitter handle or these blogs will enable you to stay abreast with all these new marketing tools which might come in handy if you are optimising your website, or looking fo

  Source: pexels.com Are you one of the climate warriors wondering what are humans doing to protect the climate & earth? Do you feel majority of the companies are green washing campaigns, just to look eco-friendly when really they are not taking any substantial actions?  Do you think about, what you can do as a consumer to make a difference and actually make an impact? If you want to make a positive impact and contribute towards the UN Sustainable Development Goals  then do check out the five companies listed below. These companies do not make any fake claims or promises but they plant trees based on your digital actions taken on their digital platforms/products. Do check them out to see how companies around the world are trying to tackle climate change with innovative products and ideas. 1. Ecosia Ecosia is a social business, established in 2009. It is an alternate search engine platform which you can also install as your browser. When you use this search engine for your online se

  Source:  Photo by   Lum3n   from   Pexels Brands all over the world are trying the best to cut the digital noise and reach their customers. With all the strategies like PPC, SEO, Re-marketing, Re-targeting applied and if you are not able to get to your audience, time to make use of the traditional marketing technique of direct mail. As stated by S endoso  in their blog article on how 2020 has been the year of moving to full time remote, working from home, virtual online events & Zoom meetings. These constant daily online activities has resulted into creating an audience, who have reached digital exhaustion and are trying to reduce their time spent on online devices. Brands have been more open to embrace the use of both online and offline marketing strategies to capture attention of new customers, keep existing customer engaged and informed and continue to build their community. In the section below I share my top 10 tips for marketing teams who are planning their next direct mail

Source: Photo by cottonbro from Pexels Struggling to find ideas in 2021 to interact with your community, followers, customers on social media?  Are you finding it challenging to cut through the noise and reach your target audience? Are you experiencing low engagement levels on your posts? As per a recent poll conducted by Content Marketing Institute  one of the biggest challenges marketers face in 2021 is not knowing what type of content their audience want. And why is it marketers and business leaders are focusing on social media? Reason being according to Broadbrand search , in 2020 there around 3.8 million people who use social media and that is more than half's of world population. So there are a lot of people on these platforms and some of them could be your potential customers, followers & brand advocates I have listed below 10 examples from big brands around the world on how they are interacting with their community. This might give you some ideas & inspiration to ta

Source:  Photo by  freestocks.org  from  Pexels Ebooks are considered as one of the best sources of lead generation for B2B marketers.  85% of B2B marketers stated that lead generation is one of the key goals for their content marketing strategy. Ebooks can be conversational, less formal, do not go into depth of topics. They combine recent industry trends, with supporting blogs and brands share their first hand insights & experiences. The content in the Ebook needs to be fresh, relevant, not available elsewhere, needs to add value to the user downloading it and drive them to take further actions. As per instapage this is one resource which can get your prospective customers interested in your business, get you attention online, enables you to share knowledge and establish your brand as a thought leader. I share below with you my top 5 top landing page examples. Highlighting some of the key points and also few tips you can adopt for your Ebook marketing strategy. 1.  Pardot This

  Looking for some inspiration to go green this festive season? Check the eco products below which can help you enjoy the festivities and also protect the environment. 1. Bio Cups This festive season make sure you use these biodegradable, sustainable and recyclable cups for all your hot chocolates and drinks. These have a water based inner lining which makes it safe for use. This innovative product is supplied by First Stop Supplies based in Dorset, UK.  Source:   @FirstStopDorset -Twitter 2. Eco Pet Toys This festive season make sure buy some eco hemp pet toys for your adorable friends at home. These would make a perfect gift if you are looking to buy something special for your pets, but are also looking to reduce waste. The eco hemp pet toys are non toxic, made from 100% hemp and are durable. They safeguard the health of your pets and protect the environment.   Source:    @petiquepets  -Twitter 3. Wooden Debit Card  While you splurge on online shopping this festive season, why not