Posts

Marketing Tools of the Month- June, 2021

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  Another in the series of the "Marketing Tool of the Day" blog. In this blog I will provide a quick recap of all the "Marketing Tool of the Day" tweets I have shared over at my Twitter , during the month of June,2021.  With things slowly starting to get back to normal  and many teams having adopted the hybrid model of working, which means they are looking for new marketing tools to collaborate, reach new audiences and delight existing customers. This blog will provide you a range of tools you can explore for your marketing campaigns, social media, website optimisation and much more. 1. Biteable.com This is great tool to create your marketing and animated videos. Make use of the existing library of stock photos and animations to create high-quality videos the easy way. This tool is trusted and used by brands like Salesforce, Google and Samsung.  Make use of existing templates to create branded videos and animations for your brand. This simple to use video animation

Marketing Tools of the Month-May 2021

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  Source:  Photo by  Lukas  from  Pexels The second in the series, this blog will have a list of all the marketing tools of the day from the month of May, 2021. For all the new readers, this blog is a summary of the Marketing Tool of the Day, I share each day over at my Twitter account to help marketing teams and communities worldwide. 1. Learningseio.io Want to learn about SEO or clear your concepts on a certain topic? This resource is a must read. A great free tool built by Aleyda is something you cannot miss if you are interested to delve deeper in the world of SEO (Search Engine Optimisation) to rank your website. It consist of a great list of free resources with links and authors mentioned.  2. searchmetric.com This tool helps the world's smartest marketers to reach their content marketing and SEO goals. This tool helps you understand the search industry from a local, regional and global perspective. It helps you identify opportunities to grow your business and provides target

What are brands doing for the Mental Health Awareness Week/Month in 2021?

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  Mental Health Awarness Month is celebrated in May every year in US since 1949 . Over in the UK the Mental Health Foundation Celebrate the Mental Health Awareness Week from the 10th to 16th of May, 2021. This year's theme is around connecting with nature. Source:  Photo by  Polina Tankilevitch  from  Pexels Let us see a few examples, on what brands are doing to raise awareness about this topic amongst their communities. As mental health has been at the forefront over the past 18 months, it is an important topic which resonates with most of us. 1. Later: Social Media Scheduler In this tweet Later Media is checking in with their main target audience- "social media managers".  Asking a direct question to your audiences which is relevant to the hashtag or campaign is a great idea. Answers to such questions helps your wider community who are dealing with tremendous work pressures, sparks conversations in comments section and adds value to your followers who may require tips

Marketing Tools of the Month- April 2021

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Marketing technology space is a dynamic and ever-growing entity. With new companies bringing in new automation tools to simplify processes, reach maximum audience, increase productivity or employee engagement- this space can be too difficult to catch-up with. To help marketing communities worldwide, I share a Marketing Tool of The Day, each day on my Twitter account. I either come across this when I research for new tools, recommendations by other marketing experts or see them trending. The objective of sharing the "Marketing Tool of the Day" tweet is to make you all aware of the amazing marketing technology stack which is available to use to improve marketing campaign effectiveness, website performance and productivity. Many of these tools are free to use and some have paid subscription offers.  Follow my Twitter handle or these blogs will enable you to stay abreast with all these new marketing tools which might come in handy if you are optimising your website, or looking fo

5 Companies Planting Trees based on your Digital Actions

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  Source: pexels.com Are you one of the climate warriors wondering what are humans doing to protect the climate & earth? Do you feel majority of the companies are green washing campaigns, just to look eco-friendly when really they are not taking any substantial actions?  Do you think about, what you can do as a consumer to make a difference and actually make an impact? If you want to make a positive impact and contribute towards the UN Sustainable Development Goals  then do check out the five companies listed below. These companies do not make any fake claims or promises but they plant trees based on your digital actions taken on their digital platforms/products. Do check them out to see how companies around the world are trying to tackle climate change with innovative products and ideas. 1. Ecosia Ecosia is a social business, established in 2009. It is an alternate search engine platform which you can also install as your browser. When you use this search engine for your online se