Marketing Blogger

    Photo by  Sora Shimazaki  from  Pexels Inclusion Week in UK was held from 27th September to 3rd October, 2021. It is a week long celebration to promote everything inclusion. This initiative was started by Inclusive Employers and it was the 9th year of the celebration. This year's theme for the event was #UnitedForInclusion. Inclusion leaders, companies, influencers, change makers used this hashtag to share best practices, webinars, posters, ideas to help create and foster a truly inclusive workplace culture & community. So let us look at how companies celebrated this national event? Was it an "Inclusion" washing campaign planned in 5 mins or was it a result of months/years of practices/studies/research to drive real change in workplaces and communities?  I have listed a few examples below which showcase how brands big and small participated in the National Inclusion Week in 2021. 1. Asking your colleagues what inclusion means to them This was one of the most comm

  Photo by  Mikael Blomkvist  from  Pexels Following on from my series of sharing the latest and trending marketing tools, this blog is a summary of all the tools I have shared over on my Twitter account in the Month of August, 2021. To read my previous posts, check the links below: Marketing Tools of  the Month- July 2021 Marketing Tools of the Month- June 2021 Marketing Tools of the Month- May 2021 Let's look into all the tools in detail below: 1. The Weekly SEO Want to learn new SEO tricks/tips and stay updated on the latest algorithm changes? Then this tool is for you. Created by Andrew Charlton and he sends out this free weekly SEO newsletter every Monday to support the SEO community.  Subscribe to get the best hand picked SEO articles published every week by industry experts. 2. Pixaby.com Looking for images for your websites, campaigns, blogs & social media posts? Are you on a limited budget and want to get some free stunning stock photos? Then this site is for you. Wit

  Photo by  Anthony Shkraba  from  Pexels With new marketing tools being introduced every single day into the market, it is crucial your team knows what is out there and best for your team. In my series of "Marketing Tool of the Day" which I share over at my  Twitter account , I aim to make this easy for marketing communities worldwide. In the blog I will be summarising all the marketing tools of the day I have shared over in the month of July. You can also read my previous blog  here . 1. LiveChat LiveChat provides a chat experience for your customers which they will love. This tool will help your brand solve customer problems, delight them and respond to questions quicker. It integrates with over 200+ applications and comes with a 14 day free trail feature. Using this tool will enable you to provide an excellent customer experience, capture leads and make buying easy for your customers. 2. Squoosh This tool is an image compression web app. Very handy to have for all social

  Another in the series of the "Marketing Tool of the Day" blog. In this blog I will provide a quick recap of all the "Marketing Tool of the Day" tweets I have shared over at my Twitter , during the month of June,2021.  With things slowly starting to get back to normal  and many teams having adopted the hybrid model of working, which means they are looking for new marketing tools to collaborate, reach new audiences and delight existing customers. This blog will provide you a range of tools you can explore for your marketing campaigns, social media, website optimisation and much more. 1. Biteable.com This is great tool to create your marketing and animated videos. Make use of the existing library of stock photos and animations to create high-quality videos the easy way. This tool is trusted and used by brands like Salesforce, Google and Samsung.  Make use of existing templates to create branded videos and animations for your brand. This simple to use video animation

  Source:  Photo by  Lukas  from  Pexels The second in the series, this blog will have a list of all the marketing tools of the day from the month of May, 2021. For all the new readers, this blog is a summary of the Marketing Tool of the Day, I share each day over at my Twitter account to help marketing teams and communities worldwide. 1. Learningseio.io Want to learn about SEO or clear your concepts on a certain topic? This resource is a must read. A great free tool built by Aleyda is something you cannot miss if you are interested to delve deeper in the world of SEO (Search Engine Optimisation) to rank your website. It consist of a great list of free resources with links and authors mentioned.  2. searchmetric.com This tool helps the world's smartest marketers to reach their content marketing and SEO goals. This tool helps you understand the search industry from a local, regional and global perspective. It helps you identify opportunities to grow your business and provides target