Marketing Blogger

  Source: Pexels Magic Socks Project We all in some way or the other are aware of the impact of climate change happening around us. We are experiencing shift in temperatures and weather. The main cause for this being man made activities like burning of fossil fuels  which result in greenhouse gas emissions which gives rise to increase in temperatures. One of the many reason we are seeing an increase in these greenhouse gas emissions is due to clearing of land, deforestation and reduction of green cover. There is no denying that humans are responsible for climate change and rising temperatures. Did you know the average temperature of the Earth's surface is now 1.1 degree Celsius warmer than it was in late 1800s? ( Source )  We as a human race have realised the increasing dangers of climate change and as individuals, companies, governments, NGO's, we now together are trying to fight the adverse effects of climate change. Below are examples of some brands trying to make things rig

  Source: Pexels We all know and understand the importance of social listening on social media. There are numerous blog posts, videos, articles, listicles written on this topic and they include stats from various reports on why this area is crucial for brand marketing success. In this blog I am not going to repeat those figures, stats or any definitions on social listening. But what this blog will cover is to provide you real life examples from brands who excel at social listening on Twitter and how they make most of this channel to interact, listen and ask questions to their community. While we all agree and know the importance of responding to social mentions, keeping a track of brand mentions to track share of voice and brand sentiment, but in this digital data rich age it is important to drill a bit deeper and apply strategies and tactics which take you one step further and elevate your social listening program. So let's dive into tactics & strategies you can use on your br

  Photo Source: Pexels What is user generated content? Any type of content which is created by your end-user, customer, client, employees, suppliers or community can be classed as user generated content (UGC). This can be a video, image, photo, gif, screenshot, handwritten note, live stream, comment, forums, referrals or a blog. This is an unpaid form of content created for your brand and it is shared across social networks. Your customers, fans & community just want to share with the world about how amazing your product or service is. User generated content is equivalent to our word-of-mouth marketing in the real world. Why is it important to have a UGC strategy for your brand Twitter channel? As per this Hootsuite blog  user generated content have a crucial role to play in all stages of the user's buying journey. Right from awareness, consideration and to decision stage. A single piece of UGC content which captures your brand, value, ethos and shows your product/service in gr

  Source: Pexels Looking for ways to maximise leads coming in from your landing pages? Are you thinking of strategies to ramp up the number of enquiries or downloads you achieve from your landing pages?  Or are you just looking to re-design and optimise your landing pages, to help improve it's overall performance? This blog will help you learn some winning strategies to do just that and more. We will look into examples from five companies who have experimented with their landing page and have tried new things. If you need tips on eBook landing pages specifically, then we have a blog specially dedicated to that too. Click  here  to read the full blog. We will be analysing each of the landing page and break it down into the url structure, images used on the page, features and the form layout. 1. Moosend Url : https://moosend.com/resource/5-free-christmas-templates/ The url structure of this landing page is simple and self explanatory. It shows us that this page is within the resource

                    Source: Pexels Marketing technologies are evolving and improving. Everyday you see some new tool out there to help you automate a part of your marketing activity or processes. With the constant surge in these new tools & platforms, it does get difficult to keep a tab on this ever changing marketing technology & digital landscape. In order to help marketing, tech & creatives worldwide, this blog has a list of more than 20 marketing tools you can use in 2022 and beyond. Not only will these help you create memorable campaigns, but will also help your teams to improve productivity & collaboration. Use this blog to help you stay ahead, updated and unique for your campaigns and projects. Aim of this blog is to help you discover new tools and enable you to be more efficient, save time, improve productivity, introduce new ideas and excel at delivering brilliant products, services and experiences. This is a combination of all the various marketing tools I hav