Marketing Blogger

                                                                         Source: Pexels The world of email marketing keeps evolving and growing. Everyday there is some new tool, technique or tactic being used to help reach your community, improve open rates, increase click-through rates, improve user experience or get more sign-ups or downloads. Email marketers are constantly on the look out for strategies to help their brand emails stand out from the crowd. Email is a channel which is used to promote products, services, ideas, thought leaderships, invites to events, webinars, changes to processes, offers & promotions and much more.  "Did you know email marketing revenue is estimated to reach 14 billion by end of 2025 ? "   The main objective of email marketing is to keep readers or your subscriber base informed, educated and inspired about your brand. Email marketing is that estate in the digital landscape which only you and your subscriber share. This is the reason why

  Source: Photo by Pixabay There has been a surge in "Inclusive Marketing" campaigns in the last few years. Companies are seen launching campaigns with an inclusive theme for their staff, audiences and community. While many of these campaigns are worth the spotlight and praise, quite a few of these campaigns might just be another example of not really being about "Inclusion & Diversity" but more about increasing followers, brand awareness and retaining customers. One such campaign which I thought deserves the spotlight was a campaign by Starling Bank. #MakeMoneyEqual campaign  which was launched in 2017. It tackles the issue of how women & men are spoken to differently in media on financial matters. Read the full blog post here . This blog post covers one such campaign launched recently by Celebrity Cruises. We will cover the below topics in this blog: About the company About the campaign Feedback on the campaign About the company Celebrity Cruises is a cru

  Source: Pexels Are you trying to improve your website user experience(UX) to get more traffic, rank higher on search engines, generate more revenue or delight your customers? All business owners and brands want their website to be able to speak to their target audience in a language which the audience understands and is simple. Brands also look to attract new visitors to their websites, retain & want users to keep coming back to their website to buy their product/services over their competitors. If you are new to the world of user experience (UX) or want to find out more, Webexcept define UX as a process of designing your website/product which is easy to use & understand.  They also outline 7 key steps to consider when building your website/product if you want to get the UX right. Try answering the below 7 questions if you are trying to build a website or digital product which is built for users. Valuable- Is your website/product providing value to the audience?  Usable- Is y

Source: Pexels What is Pride Month? Pride Month is celebrated each year in the month of June. This month is dedicated to celebrating LGBTQIA+ communities from around the world. The Stonewall riots which took place during this month in 1969 paved way for a lot of changes for people in America and all across the globe. How is it celebrated? Colourful parades, marches, talks, webinars, concerts and much more. The definition of how Pride Month is celebrated has gone quite a lot of changes due to the recent pandemic, lockdown restrictions, work from home and other global & economical changes. With online speakers, hand drawn paintings/pictures, online fundraisers, colourful rainbow flag clad balconies to lit up buildings; we just keep seeing new creative ways of celebrating this month each year. Why do brands participate in celebrating Pride Month? Few brands genuinely want to make an impact and help the LGBTQIA+ community. Others see it as a PR opportunity to gain more followers or en

Source: Pexels  (Photo by Markus Spiske) Did you know that 19th of May, 2022 was the 11th Global Accessibility Awareness Day (GAAD)? The main aim of this awareness day is to get everyone thinking and talking about digital inclusion for people with disabilities.  Did you know that 1 billion people worldwide have disabilities? To know explore more on this topic, click on the link below: https://accessibility.day/ This would be a good opportunity for teams across the company and especially marketing teams to look at their tech stacks and see if the tools, methods and processes in place are truly inclusive. I have listed top 3 inclusive tools you can look to incorporate within your teams to help with improving user experience of your content/platform and processes to improve accessibility.  1. Foleon Foleon will soon be the go-to marketing tool for creating interactive content.  This tool is the best replacement for all your PDF's and gated content. It will help teams create on-brand d

  Source: Starling Bank and Lensi  Photography   What do you do as a brand when you see your target audience being misrepresented in media? What if that is 50% of your target demographic? Or your key demographic not being spoken to using the right language or images in the wider media? Would you just let things be as it is currently and only post something on one day of the year. (Hint: #IWD) and ignore the issues women face the rest of the year. The theme for "International Women's Day" in 2022 was # BreakTheBias , where you might have seen plethora of brands posting on social media with the break the bias pose to support the campaign. The theme this year was to help create a gender equal world free of bias, stereotype and discrimination.  And how do we plan to achieve that? Well done to everyone who posed and used the relevant hashtags on social media. But will those images/hashtags help to identify the real challenges women face or provide a solution?   Here is a brand

                                                     Photo by  Maksim Goncharenok  from  Pexels   Wondering what steps you need to take to increase your email open rates in 2022? Are you a small business trying to experiment and deliver brilliant email campaigns, if that's you then this blog has something to offer. Still wondering if you should invest or look to up your email marketing game?  According to tavanoteam , around 89% of marketers use email marketing as one of their lead generation techniques. Even though the digital marketing landscape sees a constant change in terms of new platforms like Tik Tok, Instagram disrupting the trends and different content formats gaining popularity, email marketing has been the most effective channel for ecommerce marketers, as mentioned by Bernard Meyer, Director of Content at Omnisend .  If marketers are worried about the ROI on email marketing, we have good news as per Hubspot for every $1 spent, email marketing generates $42 for your bu