Marketing Blogger

Source: Pexels Inclusion & diversity is a topic which usually gets mentioned, talked about and included in campaigns a lot these days. Companies use the terms like we are “inclusive” – come work for our company. You will see brands shouting from rooftops that- we have a very “diverse” range of workforce, come join the team! But how many of us believe these claims of diversity & inclusion, or how many of us can see through this false inclusion focussed marketing campaigns? I am sure many of us wonder at the authenticity of these campaigns and brands. Did you know according to a recent McKinsey Study, 51% of employees leaving the workplace are doing so because they don’t feel a sense of belonging? Companies which are making an impact and bringing about real changes put in a lot of work which can include investing in research, focus groups, identifying and talking to various stakeholders; before promoting and advertising about inclusion and diversity. While you or your company mi

                                                                         Source: Pexels The world of email marketing keeps evolving and growing. Everyday there is some new tool, technique or tactic being used to help reach your community, improve open rates, increase click-through rates, improve user experience or get more sign-ups or downloads. Email marketers are constantly on the look out for strategies to help their brand emails stand out from the crowd. Email is a channel which is used to promote products, services, ideas, thought leaderships, invites to events, webinars, changes to processes, offers & promotions and much more.  "Did you know email marketing revenue is estimated to reach 14 billion by end of 2025 ? "   The main objective of email marketing is to keep readers or your subscriber base informed, educated and inspired about your brand. Email marketing is that estate in the digital landscape which only you and your subscriber share. This is the reason why

  Source: Photo by Pixabay There has been a surge in "Inclusive Marketing" campaigns in the last few years. Companies are seen launching campaigns with an inclusive theme for their staff, audiences and community. While many of these campaigns are worth the spotlight and praise, quite a few of these campaigns might just be another example of not really being about "Inclusion & Diversity" but more about increasing followers, brand awareness and retaining customers. One such campaign which I thought deserves the spotlight was a campaign by Starling Bank. #MakeMoneyEqual campaign  which was launched in 2017. It tackles the issue of how women & men are spoken to differently in media on financial matters. Read the full blog post here . This blog post covers one such campaign launched recently by Celebrity Cruises. We will cover the below topics in this blog: About the company About the campaign Feedback on the campaign About the company Celebrity Cruises is a cru

  Source: Pexels Are you trying to improve your website user experience(UX) to get more traffic, rank higher on search engines, generate more revenue or delight your customers? All business owners and brands want their website to be able to speak to their target audience in a language which the audience understands and is simple. Brands also look to attract new visitors to their websites, retain & want users to keep coming back to their website to buy their product/services over their competitors. If you are new to the world of user experience (UX) or want to find out more, Webexcept define UX as a process of designing your website/product which is easy to use & understand.  They also outline 7 key steps to consider when building your website/product if you want to get the UX right. Try answering the below 7 questions if you are trying to build a website or digital product which is built for users. Valuable- Is your website/product providing value to the audience?  Usable- Is y

Source: Pexels What is Pride Month? Pride Month is celebrated each year in the month of June. This month is dedicated to celebrating LGBTQIA+ communities from around the world. The Stonewall riots which took place during this month in 1969 paved way for a lot of changes for people in America and all across the globe. How is it celebrated? Colourful parades, marches, talks, webinars, concerts and much more. The definition of how Pride Month is celebrated has gone quite a lot of changes due to the recent pandemic, lockdown restrictions, work from home and other global & economical changes. With online speakers, hand drawn paintings/pictures, online fundraisers, colourful rainbow flag clad balconies to lit up buildings; we just keep seeing new creative ways of celebrating this month each year. Why do brands participate in celebrating Pride Month? Few brands genuinely want to make an impact and help the LGBTQIA+ community. Others see it as a PR opportunity to gain more followers or en