Marketing Blogger

                    Source: Pexels Marketing technologies are evolving and improving. Everyday you see some new tool out there to help you automate a part of your marketing activity or processes. With the constant surge in these new tools & platforms, it does get difficult to keep a tab on this ever changing marketing technology & digital landscape. In order to help marketing, tech & creatives worldwide, this blog has a list of more than 20 marketing tools you can use in 2022 and beyond. Not only will these help you create memorable campaigns, but will also help your teams to improve productivity & collaboration. Use this blog to help you stay ahead, updated and unique for your campaigns and projects. Aim of this blog is to help you discover new tools and enable you to be more efficient, save time, improve productivity, introduce new ideas and excel at delivering brilliant products, services and experiences. This is a combination of all the various marketing tools I hav

Source: Pexels Inclusion & diversity is a topic which usually gets mentioned, talked about and included in campaigns a lot these days. Companies use the terms like we are “inclusive” – come work for our company. You will see brands shouting from rooftops that- we have a very “diverse” range of workforce, come join the team! But how many of us believe these claims of diversity & inclusion, or how many of us can see through this false inclusion focussed marketing campaigns? I am sure many of us wonder at the authenticity of these campaigns and brands. Did you know according to a recent McKinsey Study, 51% of employees leaving the workplace are doing so because they don’t feel a sense of belonging? Companies which are making an impact and bringing about real changes put in a lot of work which can include investing in research, focus groups, identifying and talking to various stakeholders; before promoting and advertising about inclusion and diversity. While you or your company mi

                                                                         Source: Pexels The world of email marketing keeps evolving and growing. Everyday there is some new tool, technique or tactic being used to help reach your community, improve open rates, increase click-through rates, improve user experience or get more sign-ups or downloads. Email marketers are constantly on the look out for strategies to help their brand emails stand out from the crowd. Email is a channel which is used to promote products, services, ideas, thought leaderships, invites to events, webinars, changes to processes, offers & promotions and much more.  "Did you know email marketing revenue is estimated to reach 14 billion by end of 2025 ? "   The main objective of email marketing is to keep readers or your subscriber base informed, educated and inspired about your brand. Email marketing is that estate in the digital landscape which only you and your subscriber share. This is the reason why

  Source: Photo by Pixabay There has been a surge in "Inclusive Marketing" campaigns in the last few years. Companies are seen launching campaigns with an inclusive theme for their staff, audiences and community. While many of these campaigns are worth the spotlight and praise, quite a few of these campaigns might just be another example of not really being about "Inclusion & Diversity" but more about increasing followers, brand awareness and retaining customers. One such campaign which I thought deserves the spotlight was a campaign by Starling Bank. #MakeMoneyEqual campaign  which was launched in 2017. It tackles the issue of how women & men are spoken to differently in media on financial matters. Read the full blog post here . This blog post covers one such campaign launched recently by Celebrity Cruises. We will cover the below topics in this blog: About the company About the campaign Feedback on the campaign About the company Celebrity Cruises is a cru